With news that Gold Coast Pool Inspectors are using Google Earth to locate all the pools in a suburb, then sending drones around to check them out and ensure fencing is up to date, Gold Coast residents have concerns that their privacy is being invaded. As a business that consults extensively on social media and […]
Blog
Would You Let Your Receptionist Cut Your Hair?
All businesses face the dilemma of whether to allocate resources to marketing in-house OR outsource the work to an agency. By keeping everything in-house, you end up spending your entire marketing budget on wages. But for some people, out sourcing can mean that they have less control over the work. The decision usually comes down […]
Dear Aussie Mums – Please Try Harder!
Mums across Australia have been left feeling inadequate and unworthy this week following the rant of “Instagram star” Essena O’Neill. The Sunshine Coast teenager took to the Internet to complain about the fact that her life, consumed by the treachery of social media, has grown to become devoid of meaning after years of fakery and […]
Always Do Something, Over Nothing
Last Friday Channel 9’s Today Show hosted their national weather cross from one of our clients, Elite Holiday Homes luxury Hamptons Beachfront property in Main Beach. With two weather segments done and dusted I thought my shot at national television fame was over UNTIL, I was asked to sit in on a scene in which Stevie J was […]
Is This The Most Dedicated Employee In Australia?
Shanae, our Receptionist and social media guru, turned 19 on Monday so we had a little cake for her. Looking at the photo Jo took, I saw that we have probably Australia’s most dedicated employee. Can you see why? Here’s The Proof She’s already opened and read her birthday card Her present is on her […]
Beware The Dodgy Ones
A quick heads up on scammers out there. Last week one of our clients took the very frequent “We’re from Microsoft and can see your computer is sending viruses out” scam phone call. Our client had received these calls before and rejected the scammer, but for some reason listened to this guy. He said he […]
The Essence of Marketing
The essence of marketing is to attract customers to a business. Good customers are okay, great customers are best. Every business wants customers just like their best ones. All it takes is a simple three-step approach. Firstly, have a look at your ‘best’ customers. Do a simple survey to find the common thread between them […]
8 Business Lessons From A Hooker
I’m all for benchmarking my (and client’s) business against other industry – after all, McDonalds’ “Do you want fries with that?” has spawned not only a billion fat people, but also the upsell. As you might know, the Governor of New York (Eliot Spitzer) just resigned (12 March, 2008) after it came to light he […]
Major Email Change At Tailored ….And Why Emails Matter
As you know (yes, yes you do) Brendon is a snake wrestling hero of chickens across this fine nation. You might also know that Brendon’s email address here has been, for many years, admin@tailored.com.au. But that just doesn’t seem to fit the man anymore. It’s a like a guy wearing a sarong – you can […]
Office Junior Job At Tailored
We’re looking for an Office Junior for the business (based on the Gold Coast) at the minute. The role will include: a bit of web content development and editing work, social media work, data entry, maintenance of client database, taking minutes of meetings, writing reports, general office admin and lots more. The Must Haves Loads […]