Social interaction is key to building loyalty and advocacy with your followers. No matter how good your product or service is, we will all experience a negative comment through social media at some point in time. It is how you react and respond to this that will define your brand. Here are some simple tips […]
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The Shoe Garden’s positive community relationship
We are so lucky here at Tailored Media to be able to work with inspirational clients every day. We have worked with Carol at The Shoe Garden for over 10 years, and she never ceases to amaze us. With the support of her amazing clients, Carol has donated a massive $12,288.65 to Microloan Foundation, Australia!!! After travelling and living in […]
New Kids On The Block
We must be doing a few things right here at Tailored, because we just can’t stop expanding! We’re doing so much fantastic work for our clients that we’ve been up to our armpits with work… so we’ve been on the hunt for some talented individuals to join the Tailored team. So welcome aboard the Tailored ship to […]
A Surefire Way To Skyrocket Sales
Sometimes when you’ve been in the business for years, and you do the same old thing day in day out, customers eventually lose interest. Competition is always innovating, always advancing, and always trying new ways to excite their customers. Because of this, one of the biggest mistakes you can make in business is stick to […]
What’s Your Story?
A lot of our clients are small businesses, designed to meet specific needs with their specific niche. It can be a challenge to stand out and attract your niche market when there’s lots of competition in the way, but at the same time it can be very easy. We can do virtually anything to make your business […]
How To Open Your Customers Wallets As Wide As Their Hearts
We are not far away from one of the most loved-up and commercialised days of the year – Valentines Day. Is it a day born out of love, or a very smart marketing ploy to boost sales around the quietest period of the year for most businesses? Not sure, we’ll leave the conspiracy search up to you. […]
Why a Photoshoot will Cost you $1000+
At Tailored Media we like to say that photoshoots are like affairs: expensive, time consuming and absolutely worth the copious bunches of flowers it takes to keep all parties happy! Just last week five Tailored staff, one photographer and one smoking hot model gathered at Tailored HQ for a client photoshoot featuring said smoking hot model […]
Should Periscope Be In Your Scope?
Just read a great article on whether marketers should embrace the latest social media fad called Periscope for brand marketing. It’s basically a live-streaming video app that lets videos be available online for 24 hours, and allows people to search and find your videos. As with any social media or marketing platform, the first step […]
Focus or Fade
There’s two options when in comes to sustaining your business. Option 1: Focus on it Don’t just do the normal jobs, work on your long-term business goals. You should take time to: Know your audience Understand their needs Continually figure out ways to better meet their needs Learn how you can best and most effectively communicate […]
Turning An Awkward Situation Into An Awesome One
I love food more than anyone I know. And I love spending my money on food. I know all the good joints on the Gold Coast, and friends are always asking me where to try next. Just last week I was raving about a little Mediterranean joint that makes the best pockets in town to a […]