Just how important is SEO these days – The answer might surprise you
As an SEO expert, many people ask us the relevance of SEO now that AdWords placements are so prevalent online.
We understand the question because when you see search results on a mobile phone, the very first results you will see are the Google Ads. Then, quite often, the maps display before you finally get to the organic results.
By “organic results” we mean the free results Google display as the most relevant and useful to your search query.
Very interestingly, Mobile Google Search Click Through Rates are:
- 40.9% organic,
- 2% paid and
- 57.1% no clicks.
Desktop Google Search Click Through Rates
The data (source) is even more conclusive when people search on a desktop.
- 62.2% of searchers click on the organic results,
- 2.8% click on the paid Ads and
- 35% of searchers don’t click on anything.
Those remarkable numbers clearly demonstrate the importance and tremendous value that search engine – SEO – has here on the Gold Coast and beyond.
High SEO rankings are like having the best spot in town
We’ve seen strong SEO rankings transform businesses in a matter of weeks. We’ve always equated a number one SEO ranking to having your store in the best spot in town, with loads of passing traffic and plenty of people coming in to browse.
We are ranked number 1 in almost every Google search we asked for, and if not number 1, then at least number 3!”
David, Gold Coast car hire
Our CEO Brendon Sinclair often likens the investment required for top spots on very competitive terms to rent for that superbly positioned storefront.
“The ‘rent’ is generally super cheap compared to bricks and mortar and I really encouraged people to understand the value (and savings) a solid SEO strategy can provide,” he said.