Want high Google rankings?

✔ Rated Gold Coast’s best ad agency

✔ 20 years of SEO success

✔ Certified Google Partner

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Google search rankings

Why use Tailored Media

✔ 20 years of experience

Founded by renowned marketing expert Brendon Sinclair, Tailored Media
has long been a leader in advertising and marketing. With 15+ talented
team members, it’s experience that makes the difference.

Specialist expert team

We pride ourselves on our people. With in-house specialists across a range
of areas, you get the right work from true experts from publicists, digital marketing
experts, designers, copywriters and more.

✔ Highly credentialed, award winning and results focused

Accredited Google Partners, rated the Gold Coast’s best ad agency, getting real results and
committed to success.  With 20 years of success, we know just how to give you awesome value.

Tailored Media’s SEO Process

Our SEO Successes

We have a long history of SEO success for clients across the Gold Coast, Australia and the world. We are strong proponents of ethical, useful and sustainable SEO and are here to help Google understand your web site.  We’re not here to trick Google for short term gain.

In fact, it’s been 13 years since one of our first success – being ranked number 1 worldwide for the term “world’s best web designer“. So there’s a bit of experience behind us, to say the least!

Our founder and CEO Brendon Sinclair literally wrote the book on web businesses – his “Web Design Business Kit” (3 editions from 2003-2007) has been one of Australia’s most profitable ever business books.

Our experience and expertise is evidenced by some of our remarkable Google ranking successes – including # 1 rankings for hugely competitive terms.

✔ #1 for Ugg Boots (in the USA and Australia) – Done
✔ #1 for Surfboards – Done
✔ #1 for Invitations – Done
✔ #1 for Pool Tables – Done
✔ #1 for World’s Best Web Designer – Done
✔ #1 for Stand Up Paddle Boards – Done
✔ #1 for Online Personal Trainer – Done
✔ #1 for Eczema Treatment – Done
✔ #1 for Management Rights Gold Coast – Done
✔ #1 for TV Commercials Gold Coast – Done

Brendon Sinclair heads up the SEO team

Brendon Sinclair heads up the SEO team

Book your Free Media Consultation now on 07 5534 1228 Click here for the enquiry form

Just how important is SEO these days – The answer might surprise you

As an SEO expert, many people ask us the relevance of SEO now that AdWords placements are so prevalent online.

We understand the question because when you see search results on a mobile phone, the very first results you will see are the Google Ads. Then, quite often, the maps display before you finally get to the organic results.

By “organic results” we mean the free results Google display as the most relevant and useful to your search query.

Very interestingly, Mobile Google Search Click Through Rates are:

  • 40.9% organic,
  • 2% paid and
  • 57.1% no clicks.

Desktop Google Search Click Through Rates

The data (source) is even more conclusive when people search on a desktop.

  • 62.2% of searchers click on the organic results,
  • 2.8% click on the paid Ads and
  • 35% of searchers don’t click on anything.

Those remarkable numbers clearly demonstrate the importance and tremendous value that search engine – SEO – has here on the Gold Coast and beyond.

High SEO rankings are like having the best spot in town

We’ve seen strong SEO rankings transform businesses in a matter of weeks. We’ve always equated a number one SEO ranking to having your store in the best spot in town, with loads of passing traffic and plenty of people coming in to browse.

We are ranked number 1 in almost every Google search we asked for, and if not number 1, then at least number 3!”

David, Gold Coast car hire

Our CEO Brendon Sinclair often likens the investment required for top spots on very competitive terms to rent for that superbly positioned storefront.

“The ‘rent’ is generally super cheap compared to bricks and mortar and I really encouraged people to understand the value (and savings) a solid SEO strategy can provide,” he said.

Just imagine……

Just imagine having that number one spot. It matters and it matters a lot.

Here’s just one example of a Brisbane business web site traffic just a few short weeks after we started their search engine optimisation.

We’re talking a 15-fold increase in visitor numbers.

Yes, getting a high rank matters
Yes, getting a high rank matters

Just imagine dominating the Google rankings and having your phone ring off the hook!

We have a site that is already doing three times more sales, with the average sale price over four times what it used to be.”

Luke E, Gold Coast

That’s what great SEO results can do. Let us do that for you.

Media Consultation now on 07 5534 1228 Click here for the enquiry form

Mobile first rankings now impacting

A recent change to the way Google ranks web site is what’s called the mobile-first-indexing.

As Google itself says, “Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for.”

So it’s more important than ever to have your site mobile compatible and working to the benefit of your business.

Other SEO related services

There are various elements that make up effective Gold Coast SEO.

Chief among these is the right information for the audience. We specialise in content creation that works.

Let our skilled copywriters craft key messages and content that compel your audience to connect on an emotional level, leading to better awareness and likelihood to purchase.

We track the effectiveness of everything we do via having quality statistical pages on the site – it’s essential to measure the effectiveness of actions so you can calculate your ROI. After all, we’re here to provide great value SEO and can generally show you what that means for you.

We would be delighted to assist and can assure you of our best efforts at all times.

Notes from Brendon – Web marketing based on 20 years of experience

Get people to your web site

That’s the gist of it. That’s the thing you have to do.

But just how do you get people to your web site?

Here’s what I do.

  1. I find out how people usually find out about web sites.
  2. Then I do that

This is how people usually find out about web sites:

  • Search Engines
  • Links from other sites
  • Word of mouth
  • Print media and advertisements

This is how we get people to our web sites

  • Search Engines
  • Links from other sites
  • Word of mouth
  • Print media and advertisements

Now I could talk for days on what you need to do for people to find your web site in search engines.

  • key word identification
  • key word density
  • linking strategies
  • pay per click models (AdWords)
  • …the list goes on

Getting a high ranking within search engines can be a very, very important part of your web site marketing strategy. And search engine optimisation – that’s developing your site to rank as high as possible within search engines – is an art and a science.

You have a two- (2) options here:

  1. Learn how to optimise your web site for search engines yourself
  2. Employ an expert to optimise your site

Learning to optimise your web site yourself will take time. and it will take a lot of time. And once you know how search engines rank sites I bet they’ll play a little trick on you.

They’ll change how they rank web sites. That always hurts.

Which means you have to constantly keep up with how web sites are ranking sites, because they do change constantly.

In my business we spend many hours a week researching how search engines are ranking web sites. That’s an experienced internet marketer doing the research. And we only do that to keep on top of what’s happening.

Now optimising web sites for top search engine rankings isn’t within the resources of the vast majority of businesses with web sites, so many decide to out-source this.

Just who should you get to help?

Here you have the big decision to make. Just who do you get to optimise your site. And what should you pay.

I’ll address who you should get to optimise your site first.

Most internet marketers will tell you how fabulous they are. But there is only one- (1) way to assess if the internet marketer really knows what he is talking about.

What success has he/she had in the past?

That’s important because the best indicator of future performance is past performance.

If the marketer can show how they have been successful with search engine optimisation for other sites, then they are worth having a chat with.

If they can’t, then move on – no matter how much they say they can do for you. If they can do it, they would have already done it.

(Before I go on, anyone who says they can guarantee a number one- (1) position on the major search engines is not being truthful. I know as much about search engine optimisation as anyone and I never guarantee top spot.

There are so many variables, and they change so often, that it’s simply impossible to guarantee # 1 ranking. We always get our clients a very high rankings, but we simply cannot offer a guarantee because there are elements out of our control – mostly the frequent Google changes and then there’s what you’re competitors are doing.)

Hope that helps.

If we can assist with your SEO work here on the Gold Coast or beyond, don’t hesitate to give us a call on 07 5534 1228.

Brendon Sinclair

Why use Tailored Media

✔ 20 years of experience

Founded by renowned marketing expert Brendon Sinclair, Tailored Media
has long been a leader in advertising and marketing. With 15+ talented
team members, it’s experience that makes the difference.

Specialist expert team

We pride ourselves on our people. With in-house specialists across a range
of areas, you get the right work from true experts from publicists, digital marketing
experts, designers, copywriters and more.

✔ Highly credentialed, award winning and results focused

Accredited Google Partners, rated the Gold Coast’s best ad agency, getting real results and
committed to success.  With 20 years of success, we know just how to give you awesome value.

Latest Rankings Updates

November 26, 2018: We have noticed some significant changes in Google rankings over the past month. It appears Google made two large changes in the way they rank sites in October.

We’re always analysing and testing the ramifications and then adjusting our strategies and tactics for solid SEO. We’re rolling out changes on an ongoing basis.

Give us a call in our Gold Coast head office on 07 5534 1228 for more information.