This brief is for an electrician client we have. This is what I sent the writer for redoing the content on the web site. I thought I’d post it up here, not because it’s a great brief, but because some of the elements ring true in copywriting. Hope it helps. The brief We want to […]

We’ve all see the ads screaming scarcity. I was working on a friend’s Winterfest stall in Hobart back in the mid-1990’s when I first saw the power of this in action. We were selling her delicious gluhwein, which is a gorgeous mulled wine just perfect for drinking in cold weather, and her homemade muffins. The […]

Emily is a Marketing Coordinator here at Tailored Media and works with our Marketing Managers. She recently graduated from Queensland University of Technology with a Bachelor of Business (Advertising), after discovering her keen interest in the marketing field at a young age.

We’ve done marketing work with Palm Beach Surf Club (across the road from the office) for a few years now and they’ve just made a BIG mistake. “We need a few new seafood dishes photographed – can you send Dane over tomorrow please? Let us know how many $$$ OR he can have as much […]

Just launched a very quick and easy web site in WordPress after the client found Wix just a little too limiting. Old friends of ours (I mean they’ve been friends fopr a long time, not that they’re old!), Stu and Glenda have a tank water delivery business servicing the Gold Coast. If you need pristine […]

It’s that old story of a Cobbler’s kids don’t have any shoes. We’ve been so busy lately we’ve barely had time to scratch ourselves, let alone update our web site and socials. So here goes with an update or 2. Welcome back to Cleo! Cleo did some work experience with us a couple of years […]

Congrats to the expert team at Brainstorm IT, experts in ERP implementation on their new website the team have developed. As one of Australia’s leading experts, they have over 80 years of combined industry experience in ERP implementation for the manufacturing, automotive aftermarket, and distribution sectors. A dream to work with, the new site is […]

It’s all too common for beginner Facebook Advertisers to stick to the default “Performance” metrics columns when reviewing their ad performance. While this will give you a basic overview of how things are doing, there are a tonne of other metrics that will give you helpful information about how your ads and doing and help […]

With many businesses being decimated by COVID restrictions, I’m seeing some opportunities presently. With a downturn in business, many marketing teams are being let go and the need to contract out marketing services is becoming increasingly apparent. Upwork’s Future Workforce Report 2020 revealed that opportunities are growing for freelance professionals to fill contract positions. Upwork […]