If you are a food business and you are not on Instagram…then you are a bit of a doughnut. The type that has nothing in the middle. Time to fill that hole with some Nutella and get yourself an Instagram profile. We are in the age of oversharing. Consumers share their location (#Burleighhill), workout (Thanks […]
Remembering Google+
Welcome everybody, We are gathered here today to reflect on the life and times of everybody’s favourite social media platform… Google+. From birth, Google+ had been a challenging child. Unfortunately, not even Google was able to understand or control Google+. This led to Google+ living its life out as an outlier, always on the fringe […]
A happy 20th to us
Well, that went fast! We celebrated our 20th birthday for the business with a little shindig with the team, some clients and friends last night at Saltwater at Currumbin. We had along our very first client – who are still clients to this day. Thanks to everyone for their support over 20 years – it’s […]
Write Yourself a Birthday Card
Tailored Media turned twenty years old on the weekend and we feel like this is worth mentioning. Why? Because it is important to celebrate milestones, particularly when they are related to progression and growth. Many of you may know that Tailored Media never have trouble finding reasons to eat cake (Um, it’s Monday?). However now […]
Air Bnb – You get me (and everyone else it seems)
I recently spent some time overseas and had a friend meeting me over there. The week before leaving Australia, she fell violently ill and the doctor advised she was not fit to fly! When I received this news, the first point of call was to find out whether we would be refunded for our accommodation. […]
How animated images allow us to connect with a world-wide audience
Today, our team worked on a fantastic new concept, to further engage our client fisiocrem’s online audience! To achieve this, we embraced the quirky aspect of fisiocrem’s brand personality to connect and further engage with our athlete community. How? By launching a series of GIFs available worldwide (cool, right!). Athletes are renowned for their prominent use of social media, […]
Considering a staff photoshoot? Read this first!
Here at Tailored Media, making our clients look good is just one of the team’s many talents. Although it may seem deceptively simple, achieving professional-looking headshots is quite a process! Before you even start shooting, it is crucial that you have a clear concept and execution to move forward with. While shooting headshot pictures to add to […]
Local search matters
As the Gold Coast’s top rated ad agency, we do spend a little time on ensuring we show up in searches on Google when people are looking. Because we’re a full service firm, there are lots of different terms we might target, which increases the challenge. One of the key parts of the Google search […]
Everything matters… do you miss the details?
Take a close look at this fantastic card our team whipped up: At a glance, most people would miss it. Did you? Marketing is all about ensuring the target audience understands the client’s brand and voice. And yes, most people can recognise simplistic overt promotional messages. BUT! It takes nouse and knowledge to riddle a […]
New app transforms buying art
Being a marketing guy of some 20 years of being in the trenches and marketing every product known to man, I’m always loathe to hype anything too much. You’ll never hear me say one of our client’s products or services will “revolutionise their industry”. But …….Art Lovers Australia have just released an app which makes […]