Building trust with your clients is vital and can directly impact on your businesses success. If a customer doesn’t trust you, why do you think they would give you their hard earned money? It’s simple, they won’t! 3 Key Concepts in Building Trust Clear and concise communication Do what you say you will do, by […]
The power of ‘unconventional’ marketing channels
On Saturday hundreds of fans lined up (some for over 14 hours) at Pacific Fair Shopping Centre here on the Gold Coast to get a selfie with the vlogger James Charles. You may not have heard of James Charles or understand the content or purpose of vlogging but that doesn’t mean it doesn’t work as […]
Business Grad Joins The Tailored Team
Some new skills in the office, with Lizzie Macdonald joining the team. Lizzie comes from a strong small business experience background, combined with a Business degree, majoring in Marketing and Event Management. She has her finger on the pulse with the latest and greatest in terms of technology and social media. Check Lizzie out below.
Storytelling Advertising At Its Finest
BBDO New York have released their PSA for Cure Alzheimer’s Fund with a heart-wrenching insight into the effect Alzheimers has on families: “Daughters and Mothers”. And that’s the simplicity that is the key to the message. The ad finishes with the message to “Help us find a way to spare your children the devastation of Alzheimer’s.” That’s […]
Visitors leaving mobile unfriendly sites
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly.” Source: ehotelier Mobile phones are a massive marketing opportunity. People everywhere, all over the world, are glued to their mobile phones. Key points from the […]
Why some customer satisfaction surveys are outright nonsense
I’ve always been a big advocate of customer satisfaction surveys to assess how you’re doing as a business. It can be a very effective marker for how your front line people are treating your most important asset – the customer. But I’m seeing more and more customer satisfaction surveys that are a complete waste of […]
One of my best business tips
This business only started to really grow when I learned the very difficult art of saying “No”. No, I don’t want to submit a marketing proposal to you.” No, I don’t want to work on this project for you.” No. I found that by filtering out the people and/or companies I don’t want to […]
Google Chrome to mark sites as “Not secure”
Starting in July 2018, Google Chrome will mark as HTTP sites as “not secure”. So that is a pretty big difference, and will scare visitors who go to non-HTTPS websites. So the tip is simple – if your site isn’t hosted with https, then its coming time to make it so. See here for more […]
Not quite right (but it got the job done) – Ram Trucks Super Bowl Commercial
Ram Trucks have come under fire for using part of a Martin Luther King speech as the voice over on their Super Bowl ad. The ads have come under fire for not being sensitive to the current climate in terms of “…football players who sat or kneeled during the national anthem, a controversial gesture meant […]
Aussie legend launches new site
Australian swimming icon Laurie Lawrence is the brains behind the world’s most comprehensive and reputable online training platform for swimming. For parents, coaches, swim teachers and swim schools, the resources set the standard. We’re thrilled to be part of the journey with Laurie, Ben, Steve and the team in launching this site on Monday. Go […]