Many brands either invest into advertising or sponsorship to increase their brand awareness. But advertising and sponsorship can go hand in hand, and this powerful combination will propel brands to the next level. Why? Advertising is great for general brand awareness as it can provide high frequency and repetition, meaning consumers will see the product/service […]
This is always a fun topic 😀 Organic social media engagement rates have dropped massively over the last couple of years for businesses. Where businesses were seeing 20-30% engagement rates on Facebook, they might be lucky to see 5% now. The newsfeed algorithm is largely to blame for this – it filters how many posts […]
Creative thinking often, not always, wins the day in terms of value created. Creative can get cut through. Creative comes up with better solutions. Creative can make a better return on investment than any tactic. I was reminded of this by reading Dave Trott’s Twitter (follow it for some terrific insights) this week and seeing […]
It’s 10 years today that my then 15 yo son Jack and I started our 4,500 km cycle across Australia in 30 days – from Perth, WA to Surfers Paradise, Queensland. He became the youngest person ever to cycle across Australia and we raised $30,000 for youth mentoring charity Big Brothers Big Sisters in the […]
Want to know what people search for online when looking for finance on the Gold Coast? Well, wonder no longer. Download our free guide below (it’s a 1.1 MB PDF file) – no registration required.
The Big Boss was chatting with a new client earlier this week and stressing the importance of results being the only measure of effective search engine optimisation. Sure, it’s great to do all the right things – but only if they work. So we did a bit of digging on our past Google ranking results […]
If you are starting in the digital marketing world you might have heard about Google’s search network and Display network (GDN). Yes, we know it can be a bit confusing to understand where, when and how to use these two networks. But don’t worry we are here to help you understand how Google Ads works. […]
Have you ever wondered what makes a story ‘hot’ off the press, and what makes others fizzle and flop? There’s a fine art to news production and a number of careful considerations are made before any story gets a slot on air, a spot online or published in print. News space is like acquiring prime […]
Facebook ads are often touted as the be all and end all in terms of digital marketing and don’t get me wrong, they can be incredibly powerful for your business. If done right, Facebook’s targeting options allow you to get so granular and specific with who you display your ads to that it’s like hand […]
Terrific work by the team to roll out a national TV ad for fisiocrem, starring Australian swimming champion Libby Trickett. Screening now on Channel 10 in all the major capital cities.