BBDO New York have released their PSA for Cure Alzheimer's Fund with a heart-wrenching insight into the effect Alzheimers has on families: “Daughters and Mothers”. And that's the simplicity that is … [Read more...] about Storytelling Advertising At Its Finest
Latest News from Tailored Media
Visitors leaving mobile unfriendly sites
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly." Source: ehotelier Mobile phones … [Read more...] about Visitors leaving mobile unfriendly sites
Why some customer satisfaction surveys are outright nonsense
I've always been a big advocate of customer satisfaction surveys to assess how you're doing as a business. It can be a very effective marker for how your front line people are treating your most … [Read more...] about Why some customer satisfaction surveys are outright nonsense
One of my best business tips
This business only started to really grow when I learned the very difficult art of saying "No". No, I don't want to submit a marketing proposal to you." No, I don't want to work on this … [Read more...] about One of my best business tips
Google Chrome to mark sites as “Not secure”
Starting in July 2018, Google Chrome will mark as HTTP sites as "not secure". So that is a pretty big difference, and will scare visitors who go to non-HTTPS websites. So the tip is simple - if … [Read more...] about Google Chrome to mark sites as “Not secure”
Not quite right (but it got the job done) – Ram Trucks Super Bowl Commercial
Ram Trucks have come under fire for using part of a Martin Luther King speech as the voice over on their Super Bowl ad. The ads have come under fire for not being sensitive to the current climate … [Read more...] about Not quite right (but it got the job done) – Ram Trucks Super Bowl Commercial
Aussie legend launches new site
Australian swimming icon Laurie Lawrence is the brains behind the world's most comprehensive and reputable online training platform for swimming. For parents, coaches, swim teachers and swim … [Read more...] about Aussie legend launches new site
Facebook News Feed Changes Jan 2018
If you’ve spent any time on the internet in the last week, you have probably heard that the social media industry is in meltdown after Facebook announced further changes to the News Feed that will … [Read more...] about Facebook News Feed Changes Jan 2018
The danger of Facebook for business
I've always been of the opinion that having all of your eggs in the Facebook basket is bad for business. After all, you don't want to give complete control of your online presence to a third … [Read more...] about The danger of Facebook for business