Looking for an awesome marketing role working with a tight-knit team and exciting clients doing cool stuff? Then this could be for you! The role is to work directly with the Marketing Accounts Managers and interact with all digital, brand and client teams in the development and implementation of client marketing initiatives. Responsible for a […]
Best position can have its challenges
One of our clients is the awesome Cafe Catalina, a gorgeous bar/restaurant situated right next door to the Gold Coast Aquatic Centre at the Broadwater Parklands on the Gold Coast. Overlooking the water, plenty of parking, modern building. Sounds like the perfect spot, right? Maybe. You see, being in that perfect spot can be challenging […]
Another Gold Coast Marathon success
Another incredible event for the Gold Coast Marathon done and dusted. We’ve been heavily involved for close on 20 years with: marketing and web work in the early days, to running in the various events, to managing athletes who have won the marathon, to managing clients who sponsor and are involved in the Expo and […]
eCommerce Australia guru
A quick shout out to Tracey and the team at ecommerce Accountant specialists Cloud Counting, based in Brisbane. Tracey is highly regarded in all things eCommerce and you’ll be hard pressed to find a more qualified person to integrate your online business and accounting needs. Her integration of various eCommerce business carts, inventory systems and […]
Firefox to block Google Analytics
Firefox announced on June , 2019 that: An updated version of the Firefox browser was released this week which blocks all trackers including Google Analytics. https://www.searchenginejournal.com/google-analytics-is-blocked-by-firefox-mozilla-explains-why/311471/#close The below is an email chain of our team figuring out how it might impact our clients: Email 1: This is going to cause a major gap our Google […]
One of the greatest ever advertising campaigns
Because I’m in advertising, people sometimes mention to me that advertising doesn’t work on them. A friend of mine told me that on the weekend. He’s married. I asked to see his wife’s engagement ring – it was a lovely diamond ring. He’d been influenced perfectly by what is, to my mind, one of the […]
Big ideas trump pretty much everything else in marketing
The big ideas always win I believe. It’s because they get shared. And they get shared in such a way as to resonate with the right audience. Check out the case study of the Burger King Whopper Detour campaign for an idea that won big – where you could buy a Whopper from Burger King […]
Why e-newsletters work even when subscribers don’t open them
It’s why the big brands send you very frequent e-newsletters. They just want you to see their name so they become top of mind. Easy branding. Here’s a screenshot of emails in my Inbox from Dan Murphy’s – every single day I receive an email from them. So every single day (sometimes twice a day) […]
Welcome the Ambassador
A warm welcome to the team at Ambassador on Ruthven, one of the best value Toowoomba motels. Nice fresh website launched.
Kindness wins
Kindness is a wonderful marketing strategy – here and here is proof. But the thing about kindness is you can’t use it as a marketing strategy. Huge profile person who also mentioned the act on her top rating radio show. Just be kind for kindness sake, without expectation of a benefit.