It’s critical to have a point of difference with those you’re competing against. It can make the decision to choose your brand or product or business that much easier. The point of difference needs to have one main feature: It has to be relevant and of value to your buyer. After all, no good your […]
Clean, fresh and ready to impress – Jimboomba Water Tank Cleaning
Published 21st December 2021: The Tailored team has been hard at work on a brand new website for one of our clients, Jimboomba Water Tank Cleaning. This fantastic business cleans water tanks all around Jimboomba. Their large service area covers: Beaudesert, Mt Tamborine, Canungra, Boonah, Toowoomba, Greenbank, New Beith, Logan Village, Park Ridge, South and […]
Leaflet deliveries aren’t all the same
I’ve always tried, over the 20 plus years, I’ve been writing on marketing to avoid negative articles. I *try* and avoid the “Here’s bad marketing” articles. Without a recommendation on how it could have been done better, that sort of content really isn’t useful for anyone. Yesterday afternoon I came home to a really neat […]
Good Riddance for Chloe!
Well, after five- (5) amazing years with us, it’s good riddance for Chloe Wallent, our wonderfully talented digital marketing expert. I’m not being rude at all – you see, Chloe has departed sunny Queensland for the cold climes of Melbourne and is doing a degree at Melbourne Uni. So she’ll soon be officially smart! And […]
Gold Coast’s The Good Tradie on the books – thank goodness for that!
Pretty thrilled to have The Good Tradie as a client here at Tailored Media, for more than a few reasons. Number 1 being, of course, that they’re a cracking young family business doing awesome renovation work from Burleigh Heads to Broadbeach. Number 2 is the fascinating bit. You see, Adam and Heidi work on the […]
Amazing work from Surfside Pools Commercial still recognised
One of our very first clients when we started Tailored Media twenty-two years ago was Surfside Pools Commercial. They are still clients to this day. They’re the builders of some of the biggest commercial pool projects in Australia, and have been for many years. We’re talking serious pools. Theme park pools The Star Casino pool […]
It’s all about the brief
I’m know in the business for saying “It’s all about the brief.” Because it is. A great brief can help produce great work. And here’s great work. The brief was clear. The result was even better. A museum says they gave an artist $84,000 in cash to use in artwork. He delivered blank canvases and […]
New Website for Zoo Roof Restorations Gold Coast
Published 2nd September, 2021: The Tailored team has been hard at work on a brand new website for one of our Gold Coast clients, Zoo Roof Restorations. The site needed to be modern, clean and functional, and clearly display the four services that the roofing team offer, including: Roof Repairs, Roof Cleaning, Roof Painting and […]
Google made 4,500 changes to search in 2020
4,500 changes! When I first started in SEO about 20 years ago, there was one, maybe two, major updates a year. Danny Sullivan announced on Google’s “How search works” portal that “There have been 4,500 such improvements in 2020 alone!” Search engine optimisation can be challenging at the best of times. The secret is what […]
Could you work two jobs?
This article on people who are working remotely secretly working two jobs tickled my fancy. And as impressive as it is, not as impressive as a guy working at one of our client’s business. Working two jobs ………in person This guy wasn’t working remotely. He was working in person. As the General Manager of quite […]