One of the great finds for us in 2020 has been the amazing Emily, who joined the team earlier this year. Emily is such a gifted marketer who has a wonderful breadth of knowledge across a lot of areas and has brought terrific value to the clients she has been working with. And now, NOW […]
How contact tracing really works
From experience in our office (yes Emma, I’m looking at you!), this is exactly what would happen. I suspect this is actually a documentary.
Great and easy branding example
Brilliant event was the GC50 held a couple of weekends ago on the Gold Coast – one of the very first running events in Queensland since COVID hit. Our client fisiocrem Australia was the naming rights sponsor and the activation was brilliant with bunting, signage galore, free massages with fisiocrem, branded Finisher Medals (very important […]
Best content always wins
Entertaining. Compelling. Interesting. A few hours after Donald Trump’s Twitter account was permanently suspended, this account from “John Barron” (an old pseudonym Trump used through the ’80s) appeared with the first tweet gathering massive attention. And, believe it or not, the guy who set it up checked his Direct Messages to discover that hundreds of […]
Speed x Ideas = Effective
Fascinating insight into the development of the very effective The Lincoln Project advertising in the just gone US elections. The big takeaway for me was “Speed x Ideas = Effective”
Transformers grab the attention
Sometimes out of the box thinking works well at getting your business better known. When our client from All Hose & Valves was visiting suppliers in China, he came across Opptimus Prime and Bumblebee. A bif of negotiation and a couple of years later, All Hose has these two and half storey high giants guarding […]
Oh yes, Google rankings can matter
As a full service marketing and ad agency we do pretty much everything in house and, after 21 years of doing marketing, we have a fair idea of what works and what doesn’t. Many people these days discount the value organic Google rankings (they’re the free rankings – not Pay Per Click), thinking that because […]
Be on the lookout for an old fat dude….
Well, that was a bat-shit crazy year if I ever did see one. And I’ve seen 54 of the things now. To top it off….. An old fat guy is apparently going to be breaking into houses over Christmas time. He mainly works at night. He’s even got a list of people/places he’ll break into. […]
Tips to growing your business in 2021
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The glorious Gold Coast
Oh, what a beauty! A gold Rolls Royce with a surfboard on top. Like you do. The Gold Coast is a fabulous place to live. This lack of pretentiousness says loads about the lifestyle here on the Coast. To show you just how gorgeous, this photo of the Roller was taken about 40 metres before […]