For quite a few years, we created and managed the website for the Gold Coast Marathon. This was “back in the day” – 1999 – the very first time the event had a website. It has been wonderful to see the progression of technology enhancing the athlete’s experience, along with supporters. Back in 1999… …..Fast […]
High Google Rankings
It can be challenging at the best of times to achieve high Google rankings for a website. It’s been one of our specialities for many years and it has become increasingly complex over time. So it was great to see some fantastic results achieved for a client last week. 20 new keywords in position 3 […]
Millennium Glass is a glass act
We’re doing a little work with the team at a leading Gold Coast shower screens business, the lovely folk at Millennium Glass. The business is run by Daniel and Shelly and has been for years now. From stunning shower screens to bespoke glass installations, Millennium Glass brings a touch of elegance and functionality to every […]
Great marketing can be simple marketing
Courting controversy can be a really neat way to build brand recognition. It can be a slam dunk – this is the story of how Nike massively boosted the awareness around the now legendary Air Jordan basketball sneakers when they first came out. You see, the NBA had a policy that sneakers used in games […]
Neat example of really effective (and simple) marketing
Tom Gilbey has a wine event experience business. Here’s what he did to raise his profile massively. Tom ran the London Marathon, stopping every mile to taste a wine. He named 21 of the 25 wines he had correctly. It was all videoed (of course). 3.2 million views on TikTok so far. Now he’s receiving […]
Dry Hire Equipment Launches
A big congratulations to the team at Dry Hire Equipment Australia, for the launch of their new site hiring all kinds of construction equipment, machinery and tools. Dry Hire Equipment Australia’s platform allows owners of plant and equipment to list their equipment available for hire and provide the user/customer with a direct contact or booking […]
How to tell someone they didn’t get the job
Over the years we’ve worked really hard to respect people who have applied for jobs with us. When we advertised for marketing staff, we would get up to 300 applications (that was the record). We’d acknowledge every single application and for those who didn’t get selected for an interview, we’d send them an email trying […]
How to get $350,000 worth of free publicity ….because of a cap
Sometimes marketing can be really bloody difficult. Other times, the Gods of Marketing are smiling down upon you. This was one of those times. Here’s how we generated close to $350,000 in free publicity for a client …all for the price of a cap. A crap cap at that. Probably the most famous crap cap […]
Coming Up 25 Years
We’re back in the office today and noticed that we’re coming up to our 25th anniversary for the business.Or would it be a birthday? Not sure.It’s always invigorating to take a break and reload for the year ahead.So let’s go!
“I hate advertising. It doesn’t work on me…”
If you ask people “Do you like surprises?” a fair percentage will say “No, I hate surprises!” They’re wrong. They don’t really hate surprises. They just hate unexpected bad things happening to them. No-one likes that. If I surprise someone, who says they hate surprises, with the news they’ve just won $10 million in the […]