Firefox announced on June , 2019 that: An updated version of the Firefox browser was released this week which blocks all trackers including Google Analytics. https://www.searchenginejournal.com/google-analytics-is-blocked-by-firefox-mozilla-explains-why/311471/#close The below is an email chain of our team figuring out how it might impact our clients: Email 1: This is going to cause a major gap our Google […]
Because I’m in advertising, people sometimes mention to me that advertising doesn’t work on them. A friend of mine told me that on the weekend. He’s married. I asked to see his wife’s engagement ring – it was a lovely diamond ring. He’d been influenced perfectly by what is, to my mind, one of the […]
The big ideas always win I believe. It’s because they get shared. And they get shared in such a way as to resonate with the right audience. Check out the case study of the Burger King Whopper Detour campaign for an idea that won big – where you could buy a Whopper from Burger King […]
It’s why the big brands send you very frequent e-newsletters. They just want you to see their name so they become top of mind. Easy branding. Here’s a screenshot of emails in my Inbox from Dan Murphy’s – every single day I receive an email from them. So every single day (sometimes twice a day) […]
A warm welcome to the team at Ambassador on Ruthven, one of the best value Toowoomba motels. Nice fresh website launched.
Kindness is a wonderful marketing strategy – here and here is proof. But the thing about kindness is you can’t use it as a marketing strategy. Huge profile person who also mentioned the act on her top rating radio show. Just be kind for kindness sake, without expectation of a benefit.
In a recent Tailored Media newsletter I wrote this: Here’s how to be happier. Express gratitude. One of the most powerful ways to express gratitude is with a handwritten “Thank You” note. No one writes them anymore so, just like our different strategies to get media attention, they work.” And here’s how to write a […]
We’ve been using CliftonStrengths tests on some of the team here to better identify their strengths and how we can better help them with their work. At $70 ($49.99 US) a test, it’s been well worth the insights provided. “Gallup research finds that people who use their CliftonStrengths are more engaged and productive at work and 3x more […]
Well, that went fast! We celebrated our 20th birthday for the business with a little shindig with the team, some clients and friends last night at Saltwater at Currumbin. We had along our very first client – who are still clients to this day. Thanks to everyone for their support over 20 years – it’s […]
As the Gold Coast’s top rated ad agency, we do spend a little time on ensuring we show up in searches on Google when people are looking. Because we’re a full service firm, there are lots of different terms we might target, which increases the challenge. One of the key parts of the Google search […]