You’d think in a world of autocorrect, AI, and 14-year-olds who write better than most CEOs, spelling mistakes would be extinct. Spoiler: they’re not. Case in point – a client recently came to us after looking to purchase a piece of industrial equipment. Selling for $1.5 million. He told me he had concerns about the […]
New mobile bike mechanic on Gold Coast makes me feel old
This was bound to happen. After all, we’ve been in business for 25 years. We’re now doing work for one of our client’s sons – who was barely born when we started working with his dad (the legendary Gold Coast cyclist and bike shop owner, Roger Campbell!). Dan has started up a mobile bike mechanic […]
Shout out for Gold Coast Florist team
A quick shout-out just before Valentine’s Day for our local fabulous Gold Coast florist, the team at Fifth Avenue Florist. Jacque and the team have been blooming marvelous for 33 years now, delivering flowers all over the Gold Coast and bringing lots of joy. It might be a squeeze, but if you’re looking for Valentine’s […]
Decreasing attention spans have changed marketing
I’ve been in advertising and marketing for over 25 years now, and have evolved some of my thinking over that time to be the exact opposite of what it was when I first started. Distinctiveness beats Differentiation A big one for me is that in 2025 (more than any other time), more than ever, distinctiveness […]
Wonderful recognition for one of Queensland’s legendary businesspeople
Just great to see legendary Australian businessman, Stefan inducted into the Queensland Business Leaders Hall of Fame 2024. Over his long career, Stefan became the largest private employer of apprentices in Queensland and has employed thousands in his various businesses. His commitment and generosity to his team, friends and others is legendary and something I […]
How King Charles almost copped me a massive fine
With King Charles 3rd now on the throne, here’s a little story about how he gave me one heck of a headache for days. One of the challenges of running a full-service ad agency is the need to be across every single detail. Details like during the Commonwealth Games, knowing where your mobile billboards can […]
A Marathon Effort With Great Results
For quite a few years, we created and managed the website for the Gold Coast Marathon. This was “back in the day” – 1999 – the very first time the event had a website. It has been wonderful to see the progression of technology enhancing the athlete’s experience, along with supporters. Back in 1999… …..Fast […]
High Google Rankings
It can be challenging at the best of times to achieve high Google rankings for a website. It’s been one of our specialities for many years and it has become increasingly complex over time. So it was great to see some fantastic results achieved for a client last week. 20 new keywords in position 3 […]
Millennium Glass is a glass act
We’re doing a little work with the team at a leading Gold Coast shower screens business, the lovely folk at Millennium Glass. The business is run by Daniel and Shelly and has been for years now. From stunning shower screens to bespoke glass installations, Millennium Glass brings a touch of elegance and functionality to every […]
Great marketing can be simple marketing
Courting controversy can be a really neat way to build brand recognition. It can be a slam dunk – this is the story of how Nike massively boosted the awareness around the now legendary Air Jordan basketball sneakers when they first came out. You see, the NBA had a policy that sneakers used in games […]