Firefox announced on June , 2019 that: An updated version of the Firefox browser was released this week which blocks all trackers including Google Analytics. https://www.searchenginejournal.com/google-analytics-is-blocked-by-firefox-mozilla-explains-why/311471/#close The below is an email chain of our team figuring out how it might impact our clients: Email 1: This is going to cause a major gap our Google […]
One of the greatest ever advertising campaigns
Because I’m in advertising, people sometimes mention to me that advertising doesn’t work on them. A friend of mine told me that on the weekend. He’s married. I asked to see his wife’s engagement ring – it was a lovely diamond ring. He’d been influenced perfectly by what is, to my mind, one of the […]
Big ideas trump pretty much everything else in marketing
The big ideas always win I believe. It’s because they get shared. And they get shared in such a way as to resonate with the right audience. Check out the case study of the Burger King Whopper Detour campaign for an idea that won big – where you could buy a Whopper from Burger King […]
Why e-newsletters work even when subscribers don’t open them
It’s why the big brands send you very frequent e-newsletters. They just want you to see their name so they become top of mind. Easy branding. Here’s a screenshot of emails in my Inbox from Dan Murphy’s – every single day I receive an email from them. So every single day (sometimes twice a day) […]
Welcome the Ambassador
A warm welcome to the team at Ambassador on Ruthven, one of the best value Toowoomba motels. Nice fresh website launched.
Kindness wins
Kindness is a wonderful marketing strategy – here and here is proof. But the thing about kindness is you can’t use it as a marketing strategy. Huge profile person who also mentioned the act on her top rating radio show. Just be kind for kindness sake, without expectation of a benefit.
How to write a thank you note
In a recent Tailored Media newsletter I wrote this: Here’s how to be happier. Express gratitude. One of the most powerful ways to express gratitude is with a handwritten “Thank You” note. No one writes them anymore so, just like our different strategies to get media attention, they work.” And here’s how to write a […]
Strength testing without weights
We’ve been using CliftonStrengths tests on some of the team here to better identify their strengths and how we can better help them with their work. At $70 ($49.99 US) a test, it’s been well worth the insights provided. “Gallup research finds that people who use their CliftonStrengths are more engaged and productive at work and 3x more […]
A happy 20th to us
Well, that went fast! We celebrated our 20th birthday for the business with a little shindig with the team, some clients and friends last night at Saltwater at Currumbin. We had along our very first client – who are still clients to this day. Thanks to everyone for their support over 20 years – it’s […]
Local search matters
As the Gold Coast’s top rated ad agency, we do spend a little time on ensuring we show up in searches on Google when people are looking. Because we’re a full service firm, there are lots of different terms we might target, which increases the challenge. One of the key parts of the Google search […]