Chloe and I ventured down to Sydney on Friday for lunch with clients who have a thriving generators business. Both sales and service. Lunch was at the delicious The Paper Mill in Liverpool. Fabulous use of what was an old paper mill. The restaurant boasts a ranmge of outlets from pizza to Lebanese food to […]
Great marketing is often about context. This is great marketing.
This sign is great marketing. It’s great marketing because of context. You see, it’s on the way up to a cliff-top lookout at Shelly Beach at Manly, NSW. Look outs are, sadly, a place where people can struggle. So a sign like this on the way up may offer some hope. Relevant and makes sense. […]
What little Billy can teach you
I’ve seen this happen a few times now in business over the past 20 years. A commitment to excellence is the only way.
National Smile Day
Sure, its a day someone, somewhere made up, but give us a look at those pearly whites!
Marketing Coordinator @ Tailored Media
Looking for an awesome marketing role working with a tight-knit team and exciting clients doing cool stuff? Then this could be for you! We’re an award winning full-service ad agency, rated the Gold Coast’s best. The role is to work directly with the Marketing Accounts Managers and interact with our digital, brand and client teams […]
A sign of disinterest?
I don’t understand a lot, but one thing that baffles me is restaurants using the below Deliveroo branded sign as their “We’re closed” sign. Why would you possibly promote another business and help with their branding on something as simple, easy and cheap as a “We’re closed” sign? The commission of food delivery service (think […]
The one question to ask
When we’re starting to work with a business, we ask a ton of questions to really drill down to the base of their business problem. Only then can we offer effective solutions. The one big question I always ask is this: “What will success look like?” Because if you have the answer to that, you […]
11 years ago today – and this logo was a beauty
Exactly 11 years ago today, my then 15yo son Jack and I started off together on a wonderful 4,500 km ride across the continent from Perth to Surfers Paradise. We raised $25,000 or so for Big Brothers Big Sisters of Australia and had a blast doing it. I always reckon the logo we had done […]
What’s at the heart of an ad agency like ours?
Creativity has to be at the heart. The beating heart. But before you get to the creative, you have to get the strategy right – the key bit of insight – before you can do the creative.
“Our Bank Account details have changed” scam alert
Over the years we’ve seen a lot of online scams and they’re getting more and more sophisticated. One of the older scams is the “Our bank account details have changed” scam. How it works is deceptively simple. Here’s what happens: Customer’s mailbox is compromised, and Bad Guy monitors it Customer receives an invoice from a […]