Media coverage can be incredibly effective for two main reasons:
It varies depending to a whole range of factors.
Knowing who your audience is and how to reach them is the first step and the outcomes follow. We’ve seen a product generate millions of dollars in sales after a story on a national Channel Nine program, massive brand awareness when mentioned on radio and huge lead generation from a super simple article that was published on the NineMSN travel web site.
As public relations experts based on the Gold Coast, it simply doesn’t matter where you are – the right story can get national coverage.
It’s a carefully calculated combination of pitching the right story to the right media the right way.
(Of course, not all public relations work is to generate media coverage. For example, we also provide strategic consulting advice for crisis management – knowing what to say and how to handle the pressure when things get messy.)
Generating media coverage typically takes this path:
Day 1-5: Discovery meeting, identifying objectives, development of key message(s)
Day 6-10: Development of public relations strategy, creation of key collateral (media kit, media releases, images)
Day 11-onwards: Proactive & reactive pitching
Media coverage can provide the best ROI of practically any marketing tactic. Our client’s results speak for themselves.
If building awareness and authority with your market is critical, a public relations strategy is a must.
Emma O’Mara, PR Manager, has more than 10 years experience working in newsrooms, on major projects and events, and for large organisations and charities, including CareFlight.
Most recently Emma worked as a Senior Media Advisor on the Gold Coast 2018 Commonwealth Games.
Founder of Tailored Media
The founder of Tailored Media is a master storyteller with over 20 years of industry experience.
He’s had an ABC Radio show, written one of Australia’s most profitable ever business books, been the Vice President of the Gold Coast Media Club and gained national coverage for many clients.
Founded on the Gold Coast by renowned marketing expert Brendon Sinclair,
Tailored Media has long been a leader in advertising and marketing. With 15+
talented team members, it’s experience that makes the difference.
We pride ourselves on our people. With in-house specialists across a range
of areas, you get the right work from true experts from publicists, digital
marketing experts, designers, copywriters and more.
Accredited Google Partners, rated the Gold Coast’s best ad agency, getting real
results and committed to success. With 20 years of success, we know just how to
give you awesome value.
Although public relations (PR) can be incredibly beneficial, it isn’t an easy profession to define. Quite often, everyone has their own definition and they all differ significantly.
PR is the planned and sustained effort to establish, maintain and uphold your reputation among the people that matter most to you.
This is achieved generally through:
Your money can’t buy you a good reputation. It’s something that isn’t formed overnight, but has the potential to be destroyed in an instant.
We’re spilling the sprinkles on all things PR and letting you in on a few sweet little secrets.
The power of PR can transform your business. Book your PR consultation with us today on 07 5534 1228 or use this form.