Tom Gilbey has a wine event experience business. Here’s what he did to raise his profile massively. Tom ran the London Marathon, stopping every mile to taste a wine. He named 21 of the 25 wines he had correctly. It was all videoed (of course). 3.2 million views on TikTok so far. Now he’s receiving […]
Tailored Media Blog archives for review - page 2 of 97
Check out our extensive articles within our blog categories below.
Dry Hire Equipment Launches
A big congratulations to the team at Dry Hire Equipment Australia, for the launch of their new site hiring all kinds of construction equipment, machinery and tools. Dry Hire Equipment Australia’s platform allows owners of plant and equipment to list their equipment available for hire and provide the user/customer with a direct contact or booking […]
How to tell someone they didn’t get the job
Over the years we’ve worked really hard to respect people who have applied for jobs with us. When we advertised for marketing staff, we would get up to 300 applications (that was the record). We’d acknowledge every single application and for those who didn’t get selected for an interview, we’d send them an email trying […]
How to get $350,000 worth of free publicity ….because of a cap
Sometimes marketing can be really bloody difficult. Other times, the Gods of Marketing are smiling down upon you. This was one of those times. Here’s how we generated close to $350,000 in free publicity for a client …all for the price of a cap. A crap cap at that. Probably the most famous crap cap […]
Coming Up 25 Years
We’re back in the office today and noticed that we’re coming up to our 25th anniversary for the business.Or would it be a birthday? Not sure.It’s always invigorating to take a break and reload for the year ahead.So let’s go!
“I hate advertising. It doesn’t work on me…”
If you ask people “Do you like surprises?” a fair percentage will say “No, I hate surprises!” They’re wrong. They don’t really hate surprises. They just hate unexpected bad things happening to them. No-one likes that. If I surprise someone, who says they hate surprises, with the news they’ve just won $10 million in the […]
A car fire. A cup survives. A business makes an extra $5 million …at a guess
This is perfect marketing by a customer for a business. Danielle Marie Lettering shared the aftermath of her car crash that resulted in her car being destroyed by fire. The only thing that survived the fire intact was her Stanley water bottle. AND it still had ice in it. The video went viral and has […]
Big win for Good Riddance
Huge news for our client Good Riddance Insect Riddance, now being stocked into select Woolworths stores in Queensland and northern NSW this month! As one of Australia’s leading insect and mosquito repellents, it’s a major win to get such terrific recognition.
Hero for recommending these Japanese cooking classes here on the Gold Coast
Rather excited to have a new client, the fabulous Hiro from Hero Cooking. Hiro provides a Japanese cooking class on the Gold Coast and serves up amazing Japanese food and you can even wear a traditional Japanese casual Kimono (Yukata) while taking your class! Not sure that’s my style, but the cooking classes are well […]
The numbers don’t always tell the true story
Here’s an interesting one with a client we did some search engine optimisation (SEO) for. We stopped our SEO work where the red line is on the graph. Looks like a massive reduction in visitor numbers from the moment we stopped, right? Well, it is, but it’s not as bad as it seems. Sure, they […]