We are not far away from one of the most loved-up and commercialised days of the year – Valentines Day.
Is it a day born out of love, or a very smart marketing ploy to boost sales around the quietest period of the year for most businesses?
Not sure, we’ll leave the conspiracy search up to you. But either way, it’s a strategic time of the year to tug on the heart strings of your customers and convince them to buy XYZ to make their loved one feel special.
Love is a feeling that is very easy to sell – everyone loves some sweet sweet lovin’!
And that is the selling angle that businesses tap into…
“Buy this or that to make your loved one happy so you can both be happy.”
Of course, it’s mostly just restaurants, florists, jewelers and chocolate vendors who cash in on V-day… But hey, it’s a concept that we can all learn from.
Find a way to tug the heartstrings of your customers, and their wallets will open as wide as their hearts!