BBDO New York have released their PSA for Cure Alzheimer's Fund with a heart-wrenching insight into the effect Alzheimers has on families: “Daughters and Mothers”. And that's the simplicity that is … [Read more...] about Storytelling Advertising At Its Finest
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Visitors leaving mobile unfriendly sites
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly." Source: ehotelier Mobile phones … [Read more...] about Visitors leaving mobile unfriendly sites
Why some customer satisfaction surveys are outright nonsense
I've always been a big advocate of customer satisfaction surveys to assess how you're doing as a business. It can be a very effective marker for how your front line people are treating your most … [Read more...] about Why some customer satisfaction surveys are outright nonsense
One of my best business tips
This business only started to really grow when I learned the very difficult art of saying "No". No, I don't want to submit a marketing proposal to you." No, I don't want to work on this … [Read more...] about One of my best business tips
Google Chrome to mark sites as “Not secure”
Starting in July 2018, Google Chrome will mark as HTTP sites as "not secure". So that is a pretty big difference, and will scare visitors who go to non-HTTPS websites. So the tip is simple - if … [Read more...] about Google Chrome to mark sites as “Not secure”
Aussie legend launches new site
Australian swimming icon Laurie Lawrence is the brains behind the world's most comprehensive and reputable online training platform for swimming. For parents, coaches, swim teachers and swim … [Read more...] about Aussie legend launches new site
The danger of Facebook for business
I've always been of the opinion that having all of your eggs in the Facebook basket is bad for business. After all, you don't want to give complete control of your online presence to a third … [Read more...] about The danger of Facebook for business
The trouble with using celebrities in your advertising
I recently wrote an article where I said you should *probably* use celebrities in your advertising. It makes for greater cut through - up to 50% higher recognition, added credibility and … [Read more...] about The trouble with using celebrities in your advertising
Business gift giving tips
Christmas gift giving can be a challenge when you're in business. You want to say "Thanks" to your valued clients, but you don't want to offend someone or embarrass yourself with an inappropriate … [Read more...] about Business gift giving tips