The big ideas always win I believe. It’s because they get shared. And they get shared in such a way as to resonate with the right audience. Check out the case study of the Burger King Whopper Detour campaign for an idea that won big – where you could buy a Whopper from Burger King […]
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Why e-newsletters work even when subscribers don’t open them
It’s why the big brands send you very frequent e-newsletters. They just want you to see their name so they become top of mind. Easy branding. Here’s a screenshot of emails in my Inbox from Dan Murphy’s – every single day I receive an email from them. So every single day (sometimes twice a day) […]
Welcome the Ambassador
A warm welcome to the team at Ambassador on Ruthven, one of the best value Toowoomba motels. Nice fresh website launched.
Kindness wins
Kindness is a wonderful marketing strategy – here and here is proof. But the thing about kindness is you can’t use it as a marketing strategy. Huge profile person who also mentioned the act on her top rating radio show. Just be kind for kindness sake, without expectation of a benefit.
How to write a thank you note
In a recent Tailored Media newsletter I wrote this: Here’s how to be happier. Express gratitude. One of the most powerful ways to express gratitude is with a handwritten “Thank You” note. No one writes them anymore so, just like our different strategies to get media attention, they work.” And here’s how to write a […]
Strength testing without weights
We’ve been using CliftonStrengths tests on some of the team here to better identify their strengths and how we can better help them with their work. At $70 ($49.99 US) a test, it’s been well worth the insights provided. “Gallup research finds that people who use their CliftonStrengths are more engaged and productive at work and 3x more […]
Hungry for Food Photos
If you are a food business and you are not on Instagram…then you are a bit of a doughnut. The type that has nothing in the middle. Time to fill that hole with some Nutella and get yourself an Instagram profile. We are in the age of oversharing. Consumers share their location (#Burleighhill), workout (Thanks […]
A happy 20th to us
Well, that went fast! We celebrated our 20th birthday for the business with a little shindig with the team, some clients and friends last night at Saltwater at Currumbin. We had along our very first client – who are still clients to this day. Thanks to everyone for their support over 20 years – it’s […]
Write Yourself a Birthday Card
Tailored Media turned twenty years old on the weekend and we feel like this is worth mentioning. Why? Because it is important to celebrate milestones, particularly when they are related to progression and growth. Many of you may know that Tailored Media never have trouble finding reasons to eat cake (Um, it’s Monday?). However now […]
Air Bnb – You get me (and everyone else it seems)
I recently spent some time overseas and had a friend meeting me over there. The week before leaving Australia, she fell violently ill and the doctor advised she was not fit to fly! When I received this news, the first point of call was to find out whether we would be refunded for our accommodation. […]