Congrats to the expert team at Brainstorm IT, experts in ERP implementation on their new website the team have developed. As one of Australia’s leading experts, they have over 80 years of combined industry experience in ERP implementation for the manufacturing, automotive aftermarket, and distribution sectors. A dream to work with, the new site is […]
Blog
4 Important Metrics you’re Probably Ignoring from your Facebook Ads
It’s all too common for beginner Facebook Advertisers to stick to the default “Performance” metrics columns when reviewing their ad performance. While this will give you a basic overview of how things are doing, there are a tonne of other metrics that will give you helpful information about how your ads and doing and help […]
COVID fueling interest
With many businesses being decimated by COVID restrictions, I’m seeing some opportunities presently. With a downturn in business, many marketing teams are being let go and the need to contract out marketing services is becoming increasingly apparent. Upwork’s Future Workforce Report 2020 revealed that opportunities are growing for freelance professionals to fill contract positions. Upwork […]
Cyber threat big right now
PM Scott Morrison gave a press announcement about it this morning, though it was a bit vague. The Australian Government is aware of an ongoing & sustained cyber attack targeting Australian government & companies by a sophisticated state-based actor. They’re using tools to gain access to systems & networks, at which point they add tools […]
Do you really need digital marketing?
Chloe Wallent is Tailored’s digital marketing expert. Chloe was recognised for her leadership and digital marketing expertise, as a finalist in the ‘Aspiring Young Business Women’ and ‘Futurist’ categories of the 2017 Women in Business Awards of Australia. Here she talks about the need for digital marketing. Well worth a watch and listen.
Gold Coast Marathon cancelled for 2020
Really sad to see the cancellation of the 2020 Gold Coast Marathon. We’ve worked with the team over the years (starting 20 years ago) and you’ll not find a harder working or more passionate bunch than Cameron Hart and his team at Events Management Queensland. A further blow for tourism operators on the Coast, too, […]
Quantifying ROI on digital marketing spend
Chloe Wallent is Tailored’s digital marketing expert. Chloe was recognised for her leadership and digital marketing expertise, as a finalist in the ‘Aspiring Young Business Women’ and ‘Futurist’ categories of the 2017 Women in Business Awards of Australia. So she kinda knows what she’s talking about. Here she talks about quantifying your ROI on digital […]
Yep, we are good at SEO ….and here’s the proof
Getting Google rankings is a big challenge at the best of times. We’re pretty good at it, even if I do say so myself. The best way to ascertain if anyone is any good at SEO is to take a look at their own rankings. Here’s ours as of this morning. Great rankings across a […]
A little bit of nature to brighten your day
Spent the weekend swimming with the locals of Tallebudgera Creek, here on the Gold Coast. There are 5 of these guys in the creek (about 1/2 metres across in size) and they’ll happily swim along with people about.
The challenge of competing businesses
At the moment, we’re doing a little work for a long-term client on a new business for them. It’s a blocked drain speciality business, called Blockaroo. Blockaroo will operate from Brisbane to the Gold Coast. A competitor calls…. Last week a competitor to Blockaroo called wanting us to assist with the launch and marketing of […]