Are you looking for an awesome marketing role alongside a talented, tight-knit team? If you’re hard-working, creative and always up for a good laugh then this may be the perfect role for you. This could be your chance to work with an exciting array of clients, doing a bunch of cool stuff. What sort of […]
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Public Relations expert Gold Coast
A big welcome to Emma O’Mara, our new Public Relations Manager. Emma is a media and public relations specialist with more than 10 years experience working in newsrooms, on major projects and events, and for large organisations and charities. Creative and collaborative, she has an eye and an ear for opportunities and applies her news […]
The boss meets some new friends and comes home a week early
Great to see the boss meet some lovely new friends on day two of his two week outback motorbike trip last week. First off he met a friendly kangaroo (Skippy) who came up to him on the bike as he was travelling at 110 km/hr on the highway. Then, as he had a bit of […]
Trust Me On This – Here’s How To Make Your Business More Profitable
Building trust with your clients is vital and can directly impact on your businesses success. If a customer doesn’t trust you, why do you think they would give you their hard earned money? It’s simple, they won’t! 3 Key Concepts in Building Trust Clear and concise communication Do what you say you will do, by […]
The power of ‘unconventional’ marketing channels
On Saturday hundreds of fans lined up (some for over 14 hours) at Pacific Fair Shopping Centre here on the Gold Coast to get a selfie with the vlogger James Charles. You may not have heard of James Charles or understand the content or purpose of vlogging but that doesn’t mean it doesn’t work as […]
Business Grad Joins The Tailored Team
Some new skills in the office, with Lizzie Macdonald joining the team. Lizzie comes from a strong small business experience background, combined with a Business degree, majoring in Marketing and Event Management. She has her finger on the pulse with the latest and greatest in terms of technology and social media. Check Lizzie out below.
Storytelling Advertising At Its Finest
BBDO New York have released their PSA for Cure Alzheimer’s Fund with a heart-wrenching insight into the effect Alzheimers has on families: “Daughters and Mothers”. And that’s the simplicity that is the key to the message. The ad finishes with the message to “Help us find a way to spare your children the devastation of Alzheimer’s.” That’s […]
Visitors leaving mobile unfriendly sites
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly.” Source: ehotelier Mobile phones are a massive marketing opportunity. People everywhere, all over the world, are glued to their mobile phones. Key points from the […]
Why some customer satisfaction surveys are outright nonsense
I’ve always been a big advocate of customer satisfaction surveys to assess how you’re doing as a business. It can be a very effective marker for how your front line people are treating your most important asset – the customer. But I’m seeing more and more customer satisfaction surveys that are a complete waste of […]
One of my best business tips
This business only started to really grow when I learned the very difficult art of saying “No”. No, I don’t want to submit a marketing proposal to you.” No, I don’t want to work on this project for you.” No. I found that by filtering out the people and/or companies I don’t want to […]