Many brands either invest into advertising or sponsorship to increase their brand awareness. But advertising and sponsorship can go hand in hand, and this powerful combination will propel brands to the next level. Why? Advertising is great for general brand awareness as it can provide high frequency and repetition, meaning consumers will see the product/service […]
Blog
Is organic social media worth it if you’re not getting any engagement?
This is always a fun topic 😀 Organic social media engagement rates have dropped massively over the last couple of years for businesses. Where businesses were seeing 20-30% engagement rates on Facebook, they might be lucky to see 5% now. The newsfeed algorithm is largely to blame for this – it filters how many posts […]
How to market a hospital with a salad roll …..and other creative stories
Creative thinking often, not always, wins the day in terms of value created. Creative can get cut through. Creative comes up with better solutions. Creative can make a better return on investment than any tactic. I was reminded of this by reading Dave Trott’s Twitter (follow it for some terrific insights) this week and seeing […]
The 4 lessons I learned cycling across Australia with my son
It’s 10 years today that my then 15 yo son Jack and I started our 4,500 km cycle across Australia in 30 days – from Perth, WA to Surfers Paradise, Queensland. He became the youngest person ever to cycle across Australia and we raised $30,000 for youth mentoring charity Big Brothers Big Sisters in the […]
How people find Finance Brokers on the Gold Coast
Want to know what people search for online when looking for finance on the Gold Coast? Well, wonder no longer. Download our free guide below (it’s a 1.1 MB PDF file) – no registration required.
Search Vs Display Ads
If you are starting in the digital marketing world you might have heard about Google’s search network and Display network (GDN). Yes, we know it can be a bit confusing to understand where, when and how to use these two networks. But don’t worry we are here to help you understand how Google Ads works. […]
What gives a story news value and makes it worth telling?
Have you ever wondered what makes a story ‘hot’ off the press, and what makes others fizzle and flop? There’s a fine art to news production and a number of careful considerations are made before any story gets a slot on air, a spot online or published in print. News space is like acquiring prime […]
Google Ads in the age of Facebook Advertising
Facebook ads are often touted as the be all and end all in terms of digital marketing and don’t get me wrong, they can be incredibly powerful for your business. If done right, Facebook’s targeting options allow you to get so granular and specific with who you display your ads to that it’s like hand […]
National TV advertising rolled out
Terrific work by the team to roll out a national TV ad for fisiocrem, starring Australian swimming champion Libby Trickett. Screening now on Channel 10 in all the major capital cities.
Welcome to Hamilton Roofing team
Big welcome to Hamilton Roofing to the Tailored team. Tim Hamilton and his merry team have been a metal roofing Gold Coast based business, providing great cover for over 25 years. When dealing with Hamilton Roofing you can also be assured you are dealing with a fully Licensed and Insured Company.