I don’t understand a lot, but one thing that baffles me is restaurants using the below Deliveroo branded sign as their “We’re closed” sign. Why would you possibly promote another business and help with their branding on something as simple, easy and cheap as a “We’re closed” sign? The commission of food delivery service (think […]
Blog
The one question to ask
When we’re starting to work with a business, we ask a ton of questions to really drill down to the base of their business problem. Only then can we offer effective solutions. The one big question I always ask is this: “What will success look like?” Because if you have the answer to that, you […]
11 years ago today – and this logo was a beauty
Exactly 11 years ago today, my then 15yo son Jack and I started off together on a wonderful 4,500 km ride across the continent from Perth to Surfers Paradise. We raised $25,000 or so for Big Brothers Big Sisters of Australia and had a blast doing it. I always reckon the logo we had done […]
What’s at the heart of an ad agency like ours?
Creativity has to be at the heart. The beating heart. But before you get to the creative, you have to get the strategy right – the key bit of insight – before you can do the creative.
“Our Bank Account details have changed” scam alert
Over the years we’ve seen a lot of online scams and they’re getting more and more sophisticated. One of the older scams is the “Our bank account details have changed” scam. How it works is deceptively simple. Here’s what happens: Customer’s mailbox is compromised, and Bad Guy monitors it Customer receives an invoice from a […]
The team have done it again
We’re very chuffed to announce that last night we were announced at the Gold Coast Business Excellence Awards as the Professions and Business Services Award Winner for July. We now have a matching pair from our 2016 award win. We’re pretty proud to have, over the past 20 years, built one of the Gold Coast’s […]
Nice leveraging of team sponsorship
Managing the sponsorship of the Firebirds, for our client fisiocrem, over the years has been a ton of fun. Especially when you see 11yo netball fan Sylvie so excited at getting the autographs of her favourite players at the game. Activating tactics to leverage sponsorship opportunities is a strength of our team and the: on-court […]
Major PR win compared
We’ve had some major Public Relations wins over the years, including my favourite one ever with Hamish and Andy (weekly exposure for 3 months for a client) that also happened to be hilarious. I’ve been doing media for over 20 years so kind of have a fair idea of getting publicity and the impact it […]
Is this your new role? Marketing Coordinator Gold Coast
Looking for an awesome marketing role working with a tight-knit team and exciting clients doing cool stuff? Then this could be for you! The role is to work directly with the Marketing Accounts Managers and interact with all digital, brand and client teams in the development and implementation of client marketing initiatives. Responsible for a […]
Best position can have its challenges
One of our clients is the awesome Cafe Catalina, a gorgeous bar/restaurant situated right next door to the Gold Coast Aquatic Centre at the Broadwater Parklands on the Gold Coast. Overlooking the water, plenty of parking, modern building. Sounds like the perfect spot, right? Maybe. You see, being in that perfect spot can be challenging […]