Over the years we’ve worked really hard to respect people who have applied for jobs with us. When we advertised for marketing staff, we would get up to 300 applications (that was the record). We’d acknowledge every single application and for those who didn’t get selected for an interview, we’d send them an email trying […]
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How to get $350,000 worth of free publicity ….because of a cap
Sometimes marketing can be really bloody difficult. Other times, the Gods of Marketing are smiling down upon you. This was one of those times. Here’s how we generated close to $350,000 in free publicity for a client …all for the price of a cap. A crap cap at that. Probably the most famous crap cap […]
Coming Up 25 Years
We’re back in the office today and noticed that we’re coming up to our 25th anniversary for the business.Or would it be a birthday? Not sure.It’s always invigorating to take a break and reload for the year ahead.So let’s go!
“I hate advertising. It doesn’t work on me…”
If you ask people “Do you like surprises?” a fair percentage will say “No, I hate surprises!” They’re wrong. They don’t really hate surprises. They just hate unexpected bad things happening to them. No-one likes that. If I surprise someone, who says they hate surprises, with the news they’ve just won $10 million in the […]
A car fire. A cup survives. A business makes an extra $5 million …at a guess
This is perfect marketing by a customer for a business. Danielle Marie Lettering shared the aftermath of her car crash that resulted in her car being destroyed by fire. The only thing that survived the fire intact was her Stanley water bottle. AND it still had ice in it. The video went viral and has […]
Big win for Good Riddance
Huge news for our client Good Riddance Insect Riddance, now being stocked into select Woolworths stores in Queensland and northern NSW this month! As one of Australia’s leading insect and mosquito repellents, it’s a major win to get such terrific recognition.
Hero for recommending these Japanese cooking classes here on the Gold Coast
Rather excited to have a new client, the fabulous Hiro from Hero Cooking. Hiro provides a Japanese cooking class on the Gold Coast and serves up amazing Japanese food and you can even wear a traditional Japanese casual Kimono (Yukata) while taking your class! Not sure that’s my style, but the cooking classes are well […]
The numbers don’t always tell the true story
Here’s an interesting one with a client we did some search engine optimisation (SEO) for. We stopped our SEO work where the red line is on the graph. Looks like a massive reduction in visitor numbers from the moment we stopped, right? Well, it is, but it’s not as bad as it seems. Sure, they […]
Business speaker for conferences Gold Coast and beyond
A quick reminder that I (Brendon) am available for speaking at conferences here on the Gold Coast and beyond. I have a few stories to tell about business, marketing and more. You may well know that this little blog post here is to aid the rankings of the speaking site there – and well finish […]
Helping to improve quality of life with Etac
We’re really excited to welcome Etac Australia to the Tailored Media world as a new client. Etac is a global brand known for its commitment to enhancing the quality of life for people with limited mobility. They provide innovative solutions and assistive devices that promote independence, dignity, and improved well-being for individuals with disabilities, as […]