Blog

My lovely wife went off the the supermarket the other day and bought a loaf of brown bread (amongst other things). As she exited the supermarket she walked over to the local bakery franchise, Bakers Delight, to buy a pull-apart.  The young guy behind the counter saw that she had a loaf of bread in […]

I’ve made a few pitches for business over the past couple of weeks and we generally make the sale. One of the keys is that instead of saying “Our web site marketing works” or “Our web sites are good” it is much more effective and believable to quantify and prove what we are saying: Quantifying […]

One of my key aspects of marketing advice relates to being remarkable. Remarkable so that people remark on it. Word of mouth is still the most effective and credible form of marketing, as it’s generally an endorsement from a trusted source. So if you and I are mates, and I tell you how wonderful a […]

I’ve done quite a few radio ad campaigns over the years and have a client currently running one. The big tip with radio ads is this: Don’t expect immediate results. Radio ads are effective when they’re regular and consistent.  It takes a few days before people hear your ad enough to contact you. Our client […]

Being rather active in online retail means we have to keep our eyes on the ball in terms of what’s happening in the industry. The Big News Overseas retailers opening .com.au shops and offering discounted shipping to market to Australians Saks, Macy’s Bloomingdales – many big brands “Australia is a very modern economy, but there’s […]

Marketing is every interaction your business does. It’s just not the newspaper ad or the web site or the billboard. It’s every single interaction your business makes.  Sometimes it’s the interaction you don’t make. Yep, ignore a customer and see your business take a hit. I was having lunch today in a coffee shop in […]

There’s been a fair bit of outrage over this story where the job applicant was asked to hand over his Facebook password. Everyone seems to be jumping up and down about what an outrage it is. 2 Things Here 1.  The First Thing A Potential Employer Will Do The first thing a potential employer is […]

This is what your contact or enquiry form on your web site shouldn’t have. Much. That is, your contact form shouldn’t have much on it at all. Name?  Sure. Email?  Sure? What they want to know?  Sure. Phone Number?  Maybe. Address?  Nope. Surburb?  Nope. Agree to “Terms and Conditions”?  Nope. What your contact form on […]

Rewarded behaviour gets repeated. Pretty simple really. Whatever behaviour you want, reward those who demonstrate that behaviour. 1.  You have a great employee who has just gone out of his way to serve a customer. Reward that behaviour: can be as simple as a “Thank you”, movie tickets, a bottle of wine, whatever. 2.  You […]