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Do What Works – It’s Easy

March 16, 2009 by Brendon Sinclair Leave a Comment

You know, it’s funny. I think I’m lazy.  Many of us are. If something is easy or difficult, I’ll always take the easy way out. If you’re developing a web site a client, or if you’re developing your own site, remember this: Make the web site as easy as possible to use (or it won’t […]

Support Those Who Support You

March 13, 2009 by Brendon Sinclair Leave a Comment

Byron Hepburn is a graphic artist here on the Gold Coast (Hepburn Design on 07 5527 7029).  Byron works from home and creates brilliant graphics for his clients at a great price. Anyway, Byron and I have become mates over the years and helped each other out from time to time. When my son and […]

Yahoo On The Slide (Still)

October 22, 2008 by Brendon Sinclair Leave a Comment

After their incredible decision to reject the Microsoft buyout offer, the dumb asses management at Yahoo have announced they’ll be firing 10% of their staff on the back of falling revenues. Check out CEO Jerry Yang’s email to employees here. I can’t believe Yang is still running the company.  

You Can Do It…..Whatever It Is

October 16, 2008 by Brendon Sinclair 1 Comment

When Jack and I told family and friends we were going to ride across Australia, quite a number were very skeptical. A few even told us outright “You can’t do it.” One even bet another mate $100 we couldn’t do it in 30 days (yes Tim, I’m talking about you!). We stopped visiting a family […]

How Google Can Stop Link Buying In An Instant

October 16, 2008 by Brendon Sinclair Leave a Comment

I’ve been reading a fair bit since I’ve been back in civilisation about buying links and how Google doesn’t like it (along with many commentators). This is essentially how Google works – they want to show the best sites possible to people searching for sites. Easy. Your Nuts Are Best Part of the way they […]

How Planning A Bike Ride & A Business Are The Same Thing

October 16, 2008 by Brendon Sinclair Leave a Comment

So much from our ride can be applied to business. All of it was based on the exact same principles. When Jack first came up with the idea to cycle across Australia we: did a feasibility study – we checked with experts to see if it was physically possible for a 15 yo boy to […]

The No BS Way To Generate Publicity For Your Business

October 15, 2008 by Brendon Sinclair Leave a Comment

It was the day before Jack and I started our ride in Perth (a city 4,500 kms away from home) when I found out the person who had promised to take care of publicity hadn’t actually done anything. “Very Difficult To Attract Media Attention” I was told how difficult it would be to arrange publicity […]

Spratti Comes Up With Ride Caricature

September 8, 2008 by Brendon Sinclair Leave a Comment

Legendary Australian caricature artist Phil Spratt (I feature his cartoons on this site every now and then) has sent through a caricature of Jack for the Perth to Paradise ride.   Click for larger image That’s me at the back getting a drag along by Jack – pretty much how it will be for the […]

Jerk Off

August 27, 2008 by Brendon Sinclair 5 Comments

This is my best bit of advice this year. Get rid of any client who is a jerk. Sure, it sounds harsh. But do it anyway. We don’t have any clients who are jerks anymore (and yes, I’m sure we’ve been jerks to some of our clients in the past). here’s what happens: You work […]

Control Your Brand 101

August 14, 2008 by Brendon Sinclair Leave a Comment

When I spoke to the Kingscliff TAFE students earlier this week, I strongly suggested that they control their brand as much as possible. The brand in this case being themselves. That is, when a prospective employer or client checks you out via an online search, you want to ensure they only find good stuff. These […]

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