I’ve made a few pitches for business over the past couple of weeks and we generally make the sale.
One of the keys is that instead of saying “Our web site marketing works” or “Our web sites are good” it is much more effective and believable to quantify and prove what we are saying:
Quantifying The Benefits
“This search term we would target generates approximately 5,000 searches per month on Google. If we can get a position number 5 for that search term we’ll attract 250 visitors – you see, our research shows 5% of people click on what’s in position 5.
But if we get position number 1, then we’ll attract 2,350 visitors because 47% of people click the top listing.
With a conversion rate of 4%, that would make 94 sales per month from that 1 search term alone. At an average sale of $250 that is $23,500 per month in sales from that 1 keyword.
As we’ve show you from our Case Studies and Testimonials, we can achieve solid search engine rankings and have achieved # 1 on Google before on competitive keywords.”
Quantify, Quantify, Quantify
The above doesn’t stand true just for web site proposals of course – quantify the benefits of whatever you are proposing.
That helps your potential client make a simple Cost/Benefit analysis and that makes it really easy to select your proposal