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The Benefits Of Your Proposal

February 7, 2013 by Brendon Sinclair

I’ve made a few pitches for business over the past couple of weeks and we generally make the sale.

One of the keys is that instead of saying “Our web site marketing works” or “Our web sites are good” it is much more effective and believable to quantify and prove what we are saying:

Quantifying The Benefits

“This search term we would target generates approximately 5,000 searches per month on Google. If we can get a position number 5 for that search term we’ll attract 250 visitors – you see, our research shows 5% of people click on what’s in position 5.

But if we get position number 1, then we’ll attract 2,350 visitors because 47% of people click the top listing.

With a conversion rate of 4%, that would make 94 sales per month from that 1 search term alone. At an average sale of $250 that is $23,500 per month in sales from that 1 keyword.

As we’ve show you from our Case Studies and Testimonials, we can achieve solid search engine rankings and have achieved # 1 on Google before on competitive keywords.”

Quantify, Quantify, Quantify

The above doesn’t stand true just for web site proposals of course – quantify the benefits of whatever you are proposing.

That helps your potential client make a simple Cost/Benefit analysis and that makes it really easy to select your proposal

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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