On Saturday hundreds of fans lined up (some for over 14 hours) at Pacific Fair Shopping Centre here on the Gold Coast to get a selfie with the vlogger James Charles. You may not have heard of James Charles or understand the content or purpose of vlogging but that doesn’t mean it doesn’t work as […]
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Storytelling Advertising At Its Finest
BBDO New York have released their PSA for Cure Alzheimer’s Fund with a heart-wrenching insight into the effect Alzheimers has on families: “Daughters and Mothers”. And that’s the simplicity that is the key to the message. The ad finishes with the message to “Help us find a way to spare your children the devastation of Alzheimer’s.” That’s […]
Visitors leaving mobile unfriendly sites
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly.” Source: ehotelier Mobile phones are a massive marketing opportunity. People everywhere, all over the world, are glued to their mobile phones. Key points from the […]
Why some customer satisfaction surveys are outright nonsense
I’ve always been a big advocate of customer satisfaction surveys to assess how you’re doing as a business. It can be a very effective marker for how your front line people are treating your most important asset – the customer. But I’m seeing more and more customer satisfaction surveys that are a complete waste of […]
Google Chrome to mark sites as “Not secure”
Starting in July 2018, Google Chrome will mark as HTTP sites as “not secure”. So that is a pretty big difference, and will scare visitors who go to non-HTTPS websites. So the tip is simple – if your site isn’t hosted with https, then its coming time to make it so. See here for more […]
Aussie legend launches new site
Australian swimming icon Laurie Lawrence is the brains behind the world’s most comprehensive and reputable online training platform for swimming. For parents, coaches, swim teachers and swim schools, the resources set the standard. We’re thrilled to be part of the journey with Laurie, Ben, Steve and the team in launching this site on Monday. Go […]
The danger of Facebook for business
I’ve always been of the opinion that having all of your eggs in the Facebook basket is bad for business. After all, you don’t want to give complete control of your online presence to a third party who will always act in their own interests. That’s why it’s essential to have a web site and […]
The trouble with using celebrities in your advertising
I recently wrote an article where I said you should *probably* use celebrities in your advertising. It makes for greater cut through – up to 50% higher recognition, added credibility and authority. But, as with everything, there’s a catch. And that catch is brand safety. As we’ve seen with US YouTube brand […]
Business gift giving tips
Christmas gift giving can be a challenge when you’re in business. You want to say “Thanks” to your valued clients, but you don’t want to offend someone or embarrass yourself with an inappropriate gift. To help you out, we’ve put together our top 3 tips on business gift giving as our gift to you (seriously, […]
Being seen in the right places
Have you ever been reading a magazine and wondered why that story was one of the few that made the cut? Well, it was no accident. There was most likely a team of professionals working to get their client in the media (print, digital or both!). Because not only is it important to be seen, […]