Now this was a nicely placed ad featuring Julia Roberts for Lancome. But it doesn’t quite fit with Julia’s “I want to be anonymous” line on the cover! Julia wants to be anonymous ……whilst doing ads for major brands! Positioning and placement are vital when marketing, as it can make or break a campaign. Be […]
Blog
SSL & HTTPS is really important for your website!
I’m sure you’ve seen all the headlines these past few years about hacking and data theft. For a while, it seemed like there was a new headline every week “Major website hacked! Thousands of users have personal data leaked!”. There has been a push for greater website security and privacy, and Google is taking big […]
Should You Use A Celebrity In Your Advertising? Here’s Why You Probably Should
Should I use a celebrity in my advertising?” Good question Brendon, thanks for asking. The answer to this is a pretty clear “Probably”. Sure, it depends on your message and your market and a variety of other factors. But remember this, marketing is about creating awareness as a first step. You only create awareness if […]
‘Tis the Season…for Facebook Ads
It’s true what they say…Christmas is a hectic time of year – especially when it comes to Facebook ads. With so many businesses trying to get the word out during the Silly Season, you’ll notice that the cost to reach your audience through Facebook ads will increase (if it hasn’t already!). This is because Facebook […]
The Value Of Reviews… And Why These Two Aren’t Really Dodgy
When marketing businesses we’re big fans of using testimonials, case studies and reviews to help build credibility and reduce the perceived sense of risk. You see, a independent third party endorsement provides significant value to a business with research indicating 92% of consumers now read online reviews. Star rating is the number one factor used […]
The Boss Is Back
We’d like to say our boss (Brendon Sinclair) has been on a fact-finding mission in India looking at all things marketing, but what he’s actually been doing has been roaring through the Himalayas on a motorbike trip with his son. He’s back at work today and has, thank goodness, had a shave and a haircut! […]
The $30,000 Coffee & Social Influence
This photo is from this morning at our local coffee shop – Mr Bengel’s – across the road from the office. Every person in the photo is one of the Tailored Media team. That’s 10 people in the photo, plus me. All having coffees. Many go back for a second coffee later and a bite […]
Tailored team all over the countryside
We do a few different things here at Tailored Media and this past weekend has seen the team in all sorts of directions. Firstly, on Saturday morning, our clients at Blink Finance received a fantastic double page spread in the Weekend Gold Coast Bulletin profiling their success. Awesome recognition for a terrific and fast growing […]
Get Your Brand Sported with Sponsorship
If you think back to your younger days watching the football or cricket on your old tube TV set, there will be a few key things you can remember (other than how bushy David Boon’s moustache was or how many beers and pies you think Warney smashed the night before). You will probably recall seeing […]
The Key to Advertising is Focus
The key to a lot of successful advertising is focus. You find that one major selling point of your product or service and you articulate or represent that, and only that, to your audience. Another way is to demonstrate your product or service is in unexpected ways. Here’s how romance novel publishers Harlequin are demonstrating […]