Good old blogging first made its appearance in the daggy era of the 90’s as an online outlet for a personal diary. Fast-forward 20 years and it has now become an important aspect of any successful business strategy. In fact, many entrepreneurs are making a decent living off blogging alone. With this in mind, here’s […]
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Five Reasons Your Business Needs Public Relations
Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” And rightly so. With a bounty of potential rewards, using public relations alone or as part of a broader marketing plan can make a huge difference to the success of your business, if it’s done well. […]
Mobile’s Need for Speed: Optimising Your Website for Smartphones
According to our friend Google, the average person spends approximately 177 minutes each day on their mobile. And as the capabilities of smartphones increase, so do the requirements for a user-friendly website. In an analysis of 900,000 landing pages across 126 countries, Google found the majority of mobile sites are slow, clunky and simply not […]
How We Use Facebook Lookalike Audiences to Target the Right Customer
It’s no secret that Facebook knows just about everything about everyone. 1.79 billion users, approximately 15 million of which are in Australia, willingly hand over their personal information, including where they live, their age, where they work and their interests every day. Not only that, but when users engage and interact with posts, including photos, […]
Curating your Instagram feed: What it means, and why it’s important
In a world that has become increasingly dependent on imagery, it’s no wonder Instagram is now a powerful platform for businesses. Stories of brands and social media influencers who’ve built thriving businesses solely based on an engaged Instagram following are becoming more and more common. I’d dare to say such success was not through […]
What it’s like being on the Tailored Media Team
Hey there! Are you snooping on us here at Tailored after seeing the ad for a Marketing Coordinator on the Griffith Uni web site??! I’m Adi Henry and I have been a part of the Tailored Media team since the start of November. I know, I know – lucky them! Luckily for me, however, I […]
Zoom Car Loans Cool Prize Draw
Whenever you’re doing any sort of prize draw it’s important to get it right. After all, a prize draw is a great opportunity to further build your brand and position yourself the way you want to be seen. So our clients at Zoom Car Loans drew their prize using a couple of their gorgeous staff, […]
If you’re not being remarkable, nobody cares about what you have to offer.
Josh wrote earlier this month about how “very little grabs our attention” these days and he’s right. Gone are the days of being able to churn something out and bring in the cash; you need to be different, your products and marketing need to be remarkable. Unless you can provide your customers or target audience […]
How to use Instagram – Social Media 101
This post is the fourth in our series of posts on how to use social media. If you missed the others, here is The Introduction to Social Media How to Use Facebook How to Use Twitter Instagram is one of the newer social media platforms on the scene and is one of my personal favourites. Unlike […]
What does a publicist do?
When someone mentions a publicist, it’s highly likely that your first thought is of the poor soul dealing with the aftermath of some out of control celebrity’s latest tirade. While, yes, this can be the case, a publicist is a very powerful force to have in your arsenal when it comes to advertising your business. […]