It’s no secret that Facebook knows just about everything about everyone. 1.79 billion users, approximately 15 million of which are in Australia, willingly hand over their personal information, including where they live, their age, where they work and their interests every day.
Not only that, but when users engage and interact with posts, including photos, videos, and links, that behaviour is recorded as data on Facebook. Using a unique piece of code, it’s also possible to track which of your website visitors (and leads) are on Facebook.
This becomes a powerful tool for marketers. Through Facebook advertising, we can target a more specific, concentrated audience, who you know are already interested in your product, rather than using the guesswork method that comes with traditional marketing methods.
But what do you do when you need to expand your lead pool? A ‘Lookalike Audience’ is one of the many ways in which we can intentionally target new customers who are the right customers.
What is a Lookalike Audience?
Put simply, a Lookalike Audience is a new group of potential customers, which Facebook hand picks for you, based on your current customers. This is achieved by pulling that data we talked about earlier from your current customers, Facebook page fans, and website visitors and matching it with other Facebook users. Those other Facebook users are grouped, and voila! You’ve got yourself a Lookalike Audience. (There is a little more to it, but we’d rather not bore you with the details. Just trust us on this one.)
Simple, cost-effective, and no guesswork
We don’t like poking around in the dark, so something as intentional as Lookalike Audiences on Facebook is right up our alley. It’s a simple, yet innovative method that reaches the right customers, without the hassle of guesswork. What’s more, you’ll never waste a dollar invested on the wrong audience again.
