A big welcome to our newish clients at JVK Group, who have taken to the road with multiple buses to get their brand out and about. JVK Group are electrical, air conditioning and plumbing experts who service the Gold Coast, Logan and Northern NSW. Outdoor media like this is considered part of your brand marketing. […]
Advertising
Decreasing attention spans have changed marketing
I’ve been in advertising and marketing for over 25 years now, and have evolved some of my thinking over that time to be the exact opposite of what it was when I first started. Distinctiveness beats Differentiation A big one for me is that in 2025 (more than any other time), more than ever, distinctiveness […]
Meet the meat from Gold Coast Fresh Meat Centre
Gorgeous ad produced by the team for Gold Coast Fresh Meat Centre. Ran on local TV stations and was complemented with social and digital marketing. Terrific results and shows that local TV really builds brand recognition. One of the features to differentiate the ad is Shane, the owner, as the voice over. This is a […]
Search Vs Display Ads
If you are starting in the digital marketing world you might have heard about Google’s search network and Display network (GDN). Yes, we know it can be a bit confusing to understand where, when and how to use these two networks. But don’t worry we are here to help you understand how Google Ads works. […]
Google Ads in the age of Facebook Advertising
Facebook ads are often touted as the be all and end all in terms of digital marketing and don’t get me wrong, they can be incredibly powerful for your business. If done right, Facebook’s targeting options allow you to get so granular and specific with who you display your ads to that it’s like hand […]
Welcome to Hamilton Roofing team
Big welcome to Hamilton Roofing to the Tailored team. Tim Hamilton and his merry team have been a metal roofing Gold Coast based business, providing great cover for over 25 years. When dealing with Hamilton Roofing you can also be assured you are dealing with a fully Licensed and Insured Company.
People just want to help
Marketing a great cause is always pretty easy. Good people want to genuinely help those in need. And those in need at the moment include the thousands of farming families doing it tough in the middle of one of our worst ever droughts. A “Parma for a farmer” is where participating pubs and clubs donate […]
Serving up effective restaurant marketing Gold Coast tips
The bar/restaurant next door to our offices here in Palm Beach shut its doors last week after about 18 months in business. It’s always so sad to see a business, where the owners pour their heart and soul (and a bucketload of cash) into something, only to see it flounder and fail. Hospitality is an […]
Public Relations expert Gold Coast
A big welcome to Emma O’Mara, our new Public Relations Manager. Emma is a media and public relations specialist with more than 10 years experience working in newsrooms, on major projects and events, and for large organisations and charities. Creative and collaborative, she has an eye and an ear for opportunities and applies her news […]
The power of ‘unconventional’ marketing channels
On Saturday hundreds of fans lined up (some for over 14 hours) at Pacific Fair Shopping Centre here on the Gold Coast to get a selfie with the vlogger James Charles. You may not have heard of James Charles or understand the content or purpose of vlogging but that doesn’t mean it doesn’t work as […]