On Saturday hundreds of fans lined up (some for over 14 hours) at Pacific Fair Shopping Centre here on the Gold Coast to get a selfie with the vlogger James Charles.
You may not have heard of James Charles or understand the content or purpose of vlogging but that doesn’t mean it doesn’t work as a marketing tool.
To put this into perspective his video from just 1 week ago attracted 3.3 million views, whilst the top rated show of 2017 in Australia (the AFL Grand Final) attracted 2.72 million views.
Different strokes for different folks
These channels of marketing are different from your traditional newspaper, website and TV ads, but they can be just as effective, if not more so.
Every marketing channel captures different markets and the power of these unconventional channels is undeniable. Can a new way of marketing be right for you?
Want $4.9 million pa for opening boxes – Here’s how!
Another example of content that you may struggle to relate to or understand but works at reaching its market is YouTuber ‘FunToys Collector Disney Toys Review’.
The whole concept of this channel is a woman unwrapping Disney toys, it has 10 million subscribers and was, in 2014, the top earning YouTube channels making $4.9 million in one year alone.
Go on – take a look at this video and see if you can understand the attraction – because I can guarantee not everyone will.
The point is just because you don’t understand or relate to something don’t knock the idea back because there may well be a huge market that it will potentially capture and relate to!