You’d think in a world of autocorrect, AI, and 14-year-olds who write better than most CEOs, spelling mistakes would be extinct. Spoiler: they’re not. Case in point – a client recently came to us after looking to purchase a piece of industrial equipment. Selling for $1.5 million. He told me he had concerns about the […]
Business tips
Decreasing attention spans have changed marketing
I’ve been in advertising and marketing for over 25 years now, and have evolved some of my thinking over that time to be the exact opposite of what it was when I first started. Distinctiveness beats Differentiation A big one for me is that in 2025 (more than any other time), more than ever, distinctiveness […]
Local search matters
As the Gold Coast’s top rated ad agency, we do spend a little time on ensuring we show up in searches on Google when people are looking. Because we’re a full service firm, there are lots of different terms we might target, which increases the challenge. One of the key parts of the Google search […]
This could well be very smart marketing
One of the team in the office tagged another on this post below featuring dog floats. I’m not sure if it is, but that could be very smart marketing. Promote your product in a meme and have others identify and connect with your target audience to get the product in front of them. It’s possible […]
Your options when a domain name squatter grabs your domain name
An existing client (a computer repair business) just called to ask for some advice on behalf of one of his clients who let his domain name lapse and subsequently had it registered by a domain name squatter. Here’s our advice back to our client. You called up….. “You called up about your friend with domain […]
Trust Me On This – Here’s How To Make Your Business More Profitable
Building trust with your clients is vital and can directly impact on your businesses success. If a customer doesn’t trust you, why do you think they would give you their hard earned money? It’s simple, they won’t! 3 Key Concepts in Building Trust Clear and concise communication Do what you say you will do, by […]
The power of ‘unconventional’ marketing channels
On Saturday hundreds of fans lined up (some for over 14 hours) at Pacific Fair Shopping Centre here on the Gold Coast to get a selfie with the vlogger James Charles. You may not have heard of James Charles or understand the content or purpose of vlogging but that doesn’t mean it doesn’t work as […]
Facebook News Feed Changes Jan 2018
If you’ve spent any time on the internet in the last week, you have probably heard that the social media industry is in meltdown after Facebook announced further changes to the News Feed that will affect Pages. There’s been a lot of hysteria around these changes and there are influencers within the industry labeling it […]
The Value Of Reviews… And Why These Two Aren’t Really Dodgy
When marketing businesses we’re big fans of using testimonials, case studies and reviews to help build credibility and reduce the perceived sense of risk. You see, a independent third party endorsement provides significant value to a business with research indicating 92% of consumers now read online reviews. Star rating is the number one factor used […]
The Four P’s of Blogging for PR
Good old blogging first made its appearance in the daggy era of the 90’s as an online outlet for a personal diary. Fast-forward 20 years and it has now become an important aspect of any successful business strategy. In fact, many entrepreneurs are making a decent living off blogging alone. With this in mind, here’s […]