Building trust with your clients is vital and can directly impact on your businesses success. If a customer doesn’t trust you, why do you think they would give you their hard earned money? It’s simple, they won’t!
3 Key Concepts in Building Trust
- Clear and concise communication
- Do what you say you will do, by keeping deadline and commitments
- Consistency in your communication and work standards
Once that trust has been built the decision making process is dramatically faster.
Web Design Brief, Budget & Deadline in 8 Seconds
A long-term client of ours was stopped at a set of traffic lights and I happened to be crossing the street. In that time that it took him to cross the client gave me the go ahead for a new website, including the budget and complete design idea, along with the deadline.
You’re shortening the decision making process and the buying time, which limits the back and forth discussions and paid staff resources. Ultimately this helps everyone and opens up the opportunity for businesses to become more profitable.
The client walks away knowing that you will deliver on what was promised or that the product is quality because they TRUST you and the company.
Trust removes the perceived sense of risk – and that’s one of the biggest barriers to sales.