The perfect salesman isn’t some fast-talking, glib American vigorously self promoting his way to his next billion. It’s not the statesman diplomatically negotiating the way to world peace. And it isn’t McDonald’s. It’s a guy called Mike. Mike has a shop that sells bikes. It’s called Mike’s Bikes. Mike’s fronts onto a main road, in […]
Business tips
The other question you should ask every customer
I know I’ve mentioned in these articles before about asking the ‘golden’ question. That question is “Why should the customer do business with you?” It’s an incredibly valuable question. Figure that one out and you’ll have a terrific business. But I have another big question you should ask! And, as usual, I’m going to give […]
Facebook Can Now Follow You From Phone To PC
Facebook has added the ability for marketers to track customers across devices when a displayed ad is followed by a purchase, according to a blog post from the company Wednesday. “Cross-device reporting” will allow advertisers to track users’ activity across multiple devices, including smartphones, tablets, and computers, to better understand how their ads convert viewers […]
Bhutan Trip 2014
It’s been almost a month since I’ve returned from a 2 week motorbike trip through Bhutan, a tiny kingdom bordering China and India. This small country of just 685,000 people clings to a life from years again. A life that is simple, kind and decent. It’s a nice kind of life they have. I know […]
Wedding Planning Site Gets Excited (& Smart)
Here’s a cute thank you for your email page on a wedding planning Brisbane site. It’s critical to differentiate yourself with your marketing and simple things, like a cute “Thank You” page, can do just that. Check out your site and see what fun, quirky or different things you can do to help make your […]
How Facebook Is Going To Screw Your Life – And You Probably Won’t Even Know It
Note: I first published this 2 years ago – hugely popular article in terms of reads on this site and even more relevant today. Okay, right off the top I better tell you this article is loaded with profanity and offensive comment. If you’re not comfortable with that, then don’t read on. Let’s get straight […]
2 Simple Steps To Make Your Web Site Work Better For You
The goal of the vast majority of web sites is to make the sale. Now the “sale” might be anything from: generating a lead selling a product signing up for a course downloading a report lots of other things Rich Page has an excellent article oh how to skyrocket your conversion and his simple suggestions […]
Being Found Isn’t Always About Search
I have a client at the moment launching a business with a new concept. That is, it’s a new product that hasn’t been available before. The client wants to be found in Google and, like many, sees this as the easy path to success (it can be for many businesses). But he won’t be found […]
The Not So Common Way To Assess Advertising Offers
Look, it has to be said: I’m not very smart. But with the marketing we do for various clients I often hear “Wow, that’s a great idea” for things that seem blindingly obvious to me. We have a client who was keen to try advertising via inserting A4 flyers in the local newspaper. $2,400 for […]
How A $300 Fix Is Costing This Business $190,000 A Year
In marketing and business, it’s important that all of your service offering work together to make the sale. I have a neat little example to show how being poor with 1 thing stops a sale completely. You see, I have a local BP Petrol Station about 1 km from where I live. It’s in a […]