The goal of the vast majority of web sites is to make the sale.
Now the “sale” might be anything from:
- generating a lead
- selling a product
- signing up for a course
- downloading a report
- lots of other things
1. Find compelling testimonial snippets – it’s been my experience that you don’t have a “Testimonials” page with all of your testimonials on that.
What makes better sense (and works better) is having relevant testimonials in relevant places. Places that make sense.
So if you’re talking about what an amazing wedding planner you are, then have a testimonial from a delighted bride right after you say that. Makes sense, right?
Tammy at Celebrations with TLC literally rescued us from the craziness and made the magic happen.”
2. Find compelling media mentions and awards – these act as wonderful independent 3rd party endorsements and tell your visitor you can be trusted. After all, the media outlet or Awards committee say you can!
For more terrific stuff on converting your visitors, check out Rich’s site that’s jam-packed with conversion rate optimisation tips.