The internet gives every business a chance to achieve success. We’d like to invite you to join our agency for a Google livestream event where you’ll learn from both Google and our team about how to grow your business online. With 18 years experience with Google AdWords, the Tailored Media team have the expertise and […]
Web Site Marketing
The Three Big Benefits of Search Engine Marketing
SEO, SEM, SERPs: it all sounds like a bunch of mumbo-jumbo to the untrained ear. But did you know these little acronyms offer huge rewards? It’s not as complicated as you might think. Here’s a simple breakdown on how a little Search Engine Marketing (hola, first acronym translation: SEM), can get you noticed by the customers you’re […]
Do I need Google AdWords? We explain why you do!
Google AdWords is an extremely powerful tool. No matter the size of your business, Google AdWords can work for you to make your business more successful. Here we explain just how Google AdWords can work for you in our top 10 reasons your small to medium business need to employ Google AdWords. #1 – Get right […]
Welcome To Kirra
Meet our latest team member Kirra Smith. Kirra only got the job as our PR person because she correctly answered this in the interview (and yes, I did really ask it): “What do you think is more impressive – winning an Olympic Gold Medal or captaining an Under 10 Premiership team?” Kirra: “Oh, definitely the […]
Our Team’s Marketing Takes The Win
The Tailored team had a massive win at the Gold Coast Airport Marathon with a brilliant strategy devised by the amazing Jo Clark that had athletes noticing, chuckling and engaging with our client’s brand. fisiocrem is one of Australia’s leading muscle and joint pain relief creams and Jo came up with some beautifully cost effective […]
Advertising Doesn’t Have To Be Perfect
It doesn’t matter if you’re offended/disgusted/amused/whatever by this ad for a bus company in Wales. The simple fact of the matter is this: it works. It definitely works if the goal of the ad is to get attention. It probably works if the goal of the ad is to position the brand as edgy and […]
Meghan Is All About That Bass, We’re All About The Data
Whilst our friend Meghan is all about that bass, here at Tailored we’re all about the data and results. So we’re always excited when we get messages like this from clients: My online sales dollars financial year to date this year is 95% higher than same period the previous year. Woohooooo!” Sweet work. Take it […]
5 Writing Tips For Online
As you might know, I write a bit. Sometimes not very well, sometimes just fine. Once I wrote a book and that did okay. Really okay. Millions $$$ okay. Sweet!! Then I wrote a newsletter with 250,000 subscribers. I’ve written an online blog for close on 10 years. I’ve written thousands of brochures, articles, media […]
Marketing for Maximum Advantage
I ventured into Surfers Paradise yesterday to take a look at some serious criterium bike racing around a tight 950m circuit. I found out about the race from the guy who owns one of the best bike shops on the Gold Coast – Roger is the former Head Bike Mechanic of the Australian Triathlon team and owns Palm Beach Supercycle. Then another […]
Blow Your Customers Away – Here’s How We Did It For $5.50!
It’s a fact that people don’t like paying shipping charges for purchases. It’s been our experience that women shoppers especially are far happier to buy when shipping charges are low or removed. But that’s not the point of this story. He missed the special by 30 minutes We had a customer miss out on the […]