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Advertising Doesn’t Have To Be Perfect

May 12, 2015 by Brendon Sinclair

It doesn’t matter if you’re offended/disgusted/amused/whatever by this ad for a bus company in Wales.

This Ad Probably Works Well
This Ad Probably Works Well

The simple fact of the matter is this: it works.

  • It definitely works if the goal of the ad is to get attention.
  • It probably works if the goal of the ad is to position the brand as edgy and different and quirky.
  • It probably works at selling more fares.

As you might imagine, there’s been lots of complaints and outrage which is resulting in the ads being pulled.

But not before the ads have achieved huge local, national and international awareness.  Nice work.

Same Strategy As Wicked Campers

It’s must the same as the very effective branding strategy of Wicked Campers here in Australia.

They use slogans that outrage loads of people and then sit back and have a laugh when the industry advertising standards people uphold complaints.

A strategy that obviously works beautifully for them because, yes it’s absolutely true, there is no such thing as bad publicity.

Cheers
brendon-signature

Filed Under: Advertising, Branding & Design, Web Site Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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