Achieving top search engine rankings for competitive terms—that is terms that are searched for a lot – is extremely difficult.
In this primer I’ll take you through the basics of achieving top rankings.
All search engines want to give their visitors the best possible web sites in the results. Because then the user keeps using that search engine – the more a search engine is used, the more the ads down the side will be clicked on and the more money they’ll make.
So what the search engines want to provide visitors is great content. So your web site must have lots and lots of good quality, original content related to your business or product.
On Page Factors
The way your web page is structured, particularly in regard to how you use your key words or phrase on the page (called on page ranking factors), is important for the search engine assessing your site.
If your search term (key word or phrase) you want to get a high ranking for is “green apples” then you need to have the term green apples in your title, in your headings, in your sub-headings and in the content of the page.
Doing that tells the search engine that your page is about green apples.
Off Page Factors
The links coming to your web site (i.e. if my web site links to your web site) influence your web sites rankings in the search engines.
Different search engines rank sites differently, but at the moment the number and quality of links to your web site is enormously important in your site’s ranking.