Being a marketing guy of some 20 years of being in the trenches and marketing every product known to man, I’m always loathe to hype anything too much. You’ll never hear me say one of our client’s products or services will “revolutionise their industry”. But …….Art Lovers Australia have just released an app which makes […]
General Marketing
Is this your new role? Marketing Coordinator Gold Coast
Looking for an awesome marketing role working with a tight-knit team and exciting clients doing cool stuff? Then this could be for you! The role is to work directly with the Marketing Accounts Managers and interact with all digital, brand and client teams in the development and implementation of client marketing initiatives. Responsible for a […]
How people find Finance Brokers on the Gold Coast
Want to know what people search for online when looking for finance on the Gold Coast? Well, wonder no longer. Download our free guide below (it’s a 1.1 MB PDF file) – no registration required.
Public Relations expert Gold Coast
A big welcome to Emma O’Mara, our new Public Relations Manager. Emma is a media and public relations specialist with more than 10 years experience working in newsrooms, on major projects and events, and for large organisations and charities. Creative and collaborative, she has an eye and an ear for opportunities and applies her news […]
The boss meets some new friends and comes home a week early
Great to see the boss meet some lovely new friends on day two of his two week outback motorbike trip last week. First off he met a friendly kangaroo (Skippy) who came up to him on the bike as he was travelling at 110 km/hr on the highway. Then, as he had a bit of […]
Storytelling Advertising At Its Finest
BBDO New York have released their PSA for Cure Alzheimer’s Fund with a heart-wrenching insight into the effect Alzheimers has on families: “Daughters and Mothers”. And that’s the simplicity that is the key to the message. The ad finishes with the message to “Help us find a way to spare your children the devastation of Alzheimer’s.” That’s […]
If you’re not being remarkable, nobody cares about what you have to offer.
Josh wrote earlier this month about how “very little grabs our attention” these days and he’s right. Gone are the days of being able to churn something out and bring in the cash; you need to be different, your products and marketing need to be remarkable. Unless you can provide your customers or target audience […]
How newsletters beat social media
In the marketing world, e-newsletters aren’t the newest kid on the block. But that doesn’t necessarily mean they don’t have a lot to offer when it comes to boosting your biz. In fact, building and maintaining a steady list of email subscribers can pay off big time. Are you on the edge of your […]
Why PR Works & Works Well
I have a couple of neat little examples of how PR can be very effective in gaining ongoing recognition for your product or brand. Our client Carol runs the Shoe Garden and got a mention in a pretty obscure local magazine. A few months later Carol gets a call from a statewide TV variety show […]
Is This The Most Dedicated Employee In Australia?
Shanae, our Receptionist and social media guru, turned 19 on Monday so we had a little cake for her. Looking at the photo Jo took, I saw that we have probably Australia’s most dedicated employee. Can you see why? Here’s The Proof She’s already opened and read her birthday card Her present is on her […]