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Facebook Can Now Follow You From Phone To PC

August 15, 2014 by Brendon Sinclair

Facebook has added the ability for marketers to track customers across devices when a displayed ad is followed by a purchase, according to a blog post from the company Wednesday.

“Cross-device reporting” will allow advertisers to track users’ activity across multiple devices, including smartphones, tablets, and computers, to better understand how their ads convert viewers into customers.

So if I view your ad on the Facebook app on my phone, then later I purchase your product using my computer, that will be tracked and measured.

“Of the people who showed interested in a mobile Facebook ad in the US before converting, over 32% converted on desktop within 28 days.”

Cheers
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Filed Under: Business tips, Customer Service, General Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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