Marketing a great cause is always pretty easy.
Good people want to genuinely help those in need. And those in need at the moment include the thousands of farming families doing it tough in the middle of one of our worst ever droughts.
A “Parma for a farmer” is where participating pubs and clubs donate $5 to the Buy a Bale campaign for every parmigiana sold.
The downside is everyone is now ready for a nap on this beautiful Friday afternoon.