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The Key to Advertising is Focus

April 5, 2017 by Brendon Sinclair

The key to a lot of successful advertising is focus.

You find that one major selling point of your product or service and you articulate or represent that, and only that, to your audience.

Another way is to demonstrate your product or service is in unexpected ways.  Here’s how romance novel publishers Harlequin are demonstrating their product – by bringing their romantic characters to life (complete with hidden cameras to catch the reactions) in the modern age.

Not weird, not weird at all!

https://youtu.be/8OIxBqJu5NI

https://youtu.be/T6jT07uKjto

Cheers
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Filed Under: Advertising, Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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