Christmas gift giving can be a challenge when you’re in business.
You want to say “Thanks” to your valued clients, but you don’t want to offend someone or embarrass yourself with an inappropriate gift.
To help you out, we’ve put together our top 3 tips on business gift giving as our gift to you (seriously, this might be all you get from us!).
1. Keep it social.
If your gift is to a business with a few team members, then our major recommendation is this:
Give something that can shared. You don’t want people to miss out.
This is where food, hampers or booze come in handy.
2. Ensure it’s good quality.
If you’re buying bubbly for a client, don’t buy a $4 bottle of Spumante. Buy the decent stuff.
The quality of the product reflects on the perceived quality of your business. You don’t want people associating you with Spumante, do you?
3. Make it relevant.
If you can make the gift relevant, then that’s even better than a bottle of Moet.
Your Christmas gift can be so much more than a Christmas gift. It can be a great way to show you care, you listen and that you value the relationship with your client.
So if there’s an inside joke you share with your client or there’s a way you can add a personal touch to the gift, then that would be spot on.
Don’t forget your suppliers (and we’re not just saying this because we’re one of your suppliers).
Businesses generally buy gifts for their clients – that’s great, but nurturing a great relationship with suppliers can be a very valuable strategy (plus it’s a nice, and often unexpected, thing to do).