A simple analogy I sometimes make with clients is that what they spend on web site marketing is basically their rent. You see, people will happily pay thousands upon thousands of dollars on rent for a store so they get the passing traffic. That’s what your web site marketing does – gets your shop so […]
Tailored Media Blog archives for review - page 40 of 97
Check out our extensive articles within our blog categories below.
How To Save $2,500 With A Phone Call
People selling advertising can be very persuasive. They roll off all the right numbers, offer discounts and generally try and scare the heck out of you. The Salesperson’s Job Is To Instill Fear Their job is to instill the fear into you that if you don’t take up their super deal, you’ll be missing out […]
Don’t Get Grumpy, Don’t Get Pissed. Get Happy (This Isn’t About The 7 Dwarfs)
My son Jack has just been in New Zealand for a couple of weeks doing, amongst other things, white water rafting, clay target shooting, horse riding, kayaking, sailing and 9 day mountaineering course. He finished up last Friday and my wife (Mel) decided to fly over to NZ, grab a hire car and pick him […]
How to attract as many hugely profitable customers you can handle – do just 2 things!
Do you know who our best customers are? That is a ridiculous question, I know! Because you are reading this article and can’t actually answer. But that’s okay because I don’t like being interrupted! Most businesses best customers share these attributes: very cheap or free to attract keep coming back to buy recommend you to […]
How the Golf Putting Machine in our boardroom helped make a sale
Running your business on a day to day basis means you have a fantastic idea of what’s going on. Part of that commitment to knowing what is going on with your market includes knowing the things that influence your customers to buy what you are selling. On Friday, during a meeting with a client, I […]
What’s in a name? An opportunity, that’s what!
Getting your business noticed is critical. A take-away food shop underneath our offices has changed hands for about the 4th time in sixteen- (16) months. It’s been a loser for every single owner. The new owner will come in, as usual, and try to stamp his style on the business. With this take-away there are […]
What To Do When The Customer Complains
Mistakes can happen and they can happen a lot. We all try to minimise them in our business, but nobody’s perfect. So, how should you deal with complaining customers? 4% of dissatisfied clients complain 91% of dissatisfied clients will not do business with you again 80% of dissatisfied clients tell 10 people 20% of dissatisfied […]
How I made a fortune in 2 hours – and you can too!
A rejection that led to a million dollar business Back in 2000 I had a call from a guy who was making his own product in his garage and wanted to sell it on the Internet. He had been searching for a while for distributors of his product, with little success. I went and met […]
How Do You Write An Effective Advertisement
I’m sitting here reading a marketing magazine (the creative genius behind it called it….’Marketing’. I actually love the name. Perfectly descriptive and you know exactly what it is about). Anyway… …in the back of the magazine they have the usual classified ads. One such ad reads something like: Top 5 reasons why this ad is […]
Why your marketing should be as cheap as chips
(If your marketing isn’t, then you’re doing it wrong) Chips are cheap. Real cheap! Depending on the Fish & Chip shop you go to, the minimum can be as little as $1.20. That’s cheap! That’s about how much your marketing should really cost you. Okay, so there might be an initial need to fork out […]