Client asked how me yesterday to get his advertisements read more. But the thing is people don’t read ads. People Only Reads What Interests Them They read what interests them. Sometimes that might happen to be an ad. Your ad shouldn’t be about you or your company or your product or your service. Your ad should be […]
Tailored Media Blog archives for review - page 39 of 97
Check out our extensive articles within our blog categories below.
“Don’t Bloody Discount”
A client just emailed me asking me if he should discount his service. My answer was what it always is. “Never compete on price, always compete on value. Competing on price means your focus is always on price (a low price), not on being the best cleaner you can be. Your focus should be on […]
Hand Over Your Facebook Password (And Stop Your Whining)
There’s been a fair bit of outrage over this story where the job applicant was asked to hand over his Facebook password. Everyone seems to be jumping up and down about what an outrage it is. 2 Things Here 1. The First Thing A Potential Employer Will Do The first thing a potential employer is […]
How To Get A Book Deal
I’ve written a book and been lucky enough to get it published. I have a client who has written 2 best-sellers here in Australia. Another one has written a small niche industry specific book with terrific success. Getting a book deal is not the easiest thing in the world, but by following the below guidelines […]
Happy, Happy Birthday
Absolutely nothing to do with web stuff or business, but my beautiful daughter Laura turns 21 today. Rather chuffed to say I delivered her (that weirds her out a fair bit) and even more chuffed to say she’s grown to be a delightful and wonderful daughter and young woman. Happy, Happy Birthday Lawsie!
What Your Contact/Enquiry Form Shouldn’t Have
This is what your contact or enquiry form on your web site shouldn’t have. Much. That is, your contact form shouldn’t have much on it at all. Name? Sure. Email? Sure? What they want to know? Sure. Phone Number? Maybe. Address? Nope. Surburb? Nope. Agree to “Terms and Conditions”? Nope. What your contact form on […]
3 Times More Sales, With The Average Sale Price Over 4 Times What It Used To Be
I asked one of my clients for a testimonial and he’s just sent it through. It is without doubt our best ever testimonial… even if Luke does make fun of me! (Laugh it up funny boy. Next month’s bill is doubled.) 3 Times More Sales, With The Average Sale Price Over 4 Times What It […]
You Don’t Actually Need A Web Site
You know what, you don’t actually want a web site. A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page. It doesn’t matter that your web site is a web site. What Your Web Site Should Be What it needs […]
How to blow your profits through the roof… even without extra customers!!
Most people will tell you that to increase your profits you need to do two- (2) things: increase your number of customers, reduce your costs. And whilst they are excellent ways to grow your business, I’d like to add a couple more into the mix here. And I know just what you are going to […]
What We Can Learn From Dog Pee
My wife Mel has just found out she has another Guide Dog to look after for a couple of weeks. How come when I pee on the floor, scoff my food down as fast as I can and drool at the sight of a female, my wife calls me a “disgusting pig”. BUT when a […]