Note: I originally published the below article on December 18, 2007. One of the sites we work with is the sports nutrition site, Hammer Nutrition. Hammer Nutrition sponsor a heap of athletes and events. But we talk about only one on a very regular basis and in glowing terms. We publish her photos, race reports […]
Tailored Media Blog archives for review - page 37 of 97
Check out our extensive articles within our blog categories below.
The Golden Question
Why this question escapes most web developers who are putting together proposals for prospects, I don’t know. It’s a critical aspect in understanding what you’re doing for the the prospect and why. If you know the answer, and if you don’t then you shouldn’t be in business, then your job of pitching and winning new […]
Why Google Analytics Can Be Very, Very Expensive
So you think Google Analytics is a free web site statistics program that helps you with super in-depth analysis if your web site traffic. Nope, it’s really not. I see Google Analytics as very, very expensive for many people. You see, what happens is this: people spend hours reviewing every tiny detail of every single […]
Just ask. One- (1) very simple way to make a sale.
A couple of years back I made a small speech to a major business group in my home town. The function was attended by 600 people (300 more than the function usually gets) because the key note speaker was a guy called John Singleton. John is a major player in the advertising industry in Australia and […]
What Your True Colours Mean
Brand identity can be tremendously important and colours make up a big part of that. When we develop web sites for clients, colour (obviously!) plays a huge part. Check out this great infographic on the impact of colour across your branding and marketing strategy.
Do You Do These 2 Quick, Easy & Very Effective Things To Market Your Business?
Okay, here are 2 things I’d strongly encourage you to do when you’re marketing your business: 1. Survey your customers – if you want to do it online, use this great tool. If you want to do it offline, type up a survey and print it out. Surveys do a whole range of things from […]
Changes Afoot
Google is rolling out the latest change to their algorithm shortly and say there will be a noticeable effect on about 1% of web site rankings. We’re now checking rankings to see if any of our clients have been negatively affected – usually not, because the changes generally target search engine guys trying to game […]
Do You Make This Classic Business Mistake?
Do you make this classic business management mistake? I know I have countless times over the 15 years I’ve been in business. It’s the battle between What’s Important and What’s Urgent. There’s Important Stuff There’s stuff in business that’s important to do – you know the sort of things: Strategic reviews Looking at the big […]
How Facebook Is Better Than Google (and becoming more important)
Google won the search engine wars because they delivered the best (most relevant) results. But we’re past the dark ages of “the most links wins” now, and looking at other signals to measure the quality of a page – like social activity on platforms like Facebook, Twitter and Google+.
Know How The Web Works
As you might suspect, we test a ton of things online. One of the things we know is that if you’re trying build your brand with information reports, then you have to make it very easy to get the report. The more questions you have in your forms, the less people will use them…