Okay, here are 2 things I’d strongly encourage you to do when you’re marketing your business:
1. Survey your customers – if you want to do it online, use this great tool. If you want to do it offline, type up a survey and print it out.
Surveys do a whole range of things from giving you great info to getting you top of mind with your customers (and that means repeat sales and more referrals).
2. Ask happy customers for testimonials – use those testimonials on your owns site and industry sites (including Trip Advisor, Google Places, etc).
When others see nice stuff about you they trust you more. Then they’re way more likely to buy.