• Skip to primary navigation
  • Skip to main content

Advertising agency for the modern age

07 5534 1228

Main navigation

Close menu

  • Home
  • What
    • Advertising
    • Creative
    • Gold Coast SEO
    • Brisbane SEO company
    • Public Relations
    • Website design
    • Sponsorship
    • Web Development
    • Portfolio
  • Who
  • Blog
  • Contact

Menu

The Golden Question

September 18, 2012 by Brendon Sinclair Leave a Comment

Why this question escapes most web developers who are putting together proposals for prospects, I don’t know.

It’s a critical aspect in understanding what you’re doing for the the prospect and why.  If you know the answer, and if you don’t then you shouldn’t be in business, then your job of pitching and winning new business should be very, very easy.golden-boy

Why Should The Prospect Do Business With You?

That’s it – why should the prospect do business with you?

Simple question, huh?

When analysing what your prospect needs and wants, this ‘golden question’ needs to be in the back of your mind.

Generally speaking, clients don’t buy a web site from us.

They’re buying a tool to generate more profits from their business because they want something like:

  • a holiday
  • a new car
  • a bigger nest egg

Your prospects are in business.  They want to make money.

Tell them and demonstrate to them exactly how you will help them make money should they do business with you.

You see, the golden question leads to the golden answer.  The answer that will make you money.

Cheers
brendon-signature

Filed Under: Business Management

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Tailored Talk and stay ahead of the game

View Newsletter Archive

Get to Know Us

  • Home
  • What We Do
  • Case Studies
  • Brendon Keynote Speaking
  • Partner Program
  • Contact

Get There Quick

  • Home
  • Services
  • Gold Coast SEO Company
  • Brisbane SEO company
  • Public Relations Gold Coast
  • Website Design
  • Clients
  • Team
  • FAQ
  • Blog
  • Contact

Advertising Agency Gold Coast

Phone: 07 5534 1228

Email: team@tailoredmedia.com.au

Media information about Tailored Media & Brendon Sinclair

Google Partner

Copyright © 2025 Tailored Media. All Rights Reserved.

Sitemap Admin