My wife and I had dinner on Friday night with an old friend, Sandra and her husband. Sandra sadly lost her Dad to cancer a few months back, and her mother-in-law has recently been diagnosed with advanced cancer. Sandra wants to do something. She knows firsthand the devastation that cancer can bring and wants to […]
Tailored Media Blog archives for review - page 35 of 97
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One of the biggies in selling your product or service
I’m a guy and that means I think I’m perfect! (Us guys are all ego driven!) But I’m actually not perfect. I’m short-sighted – which means things far away are a bit of a blur. So I wear contact lenses. Soft, disposable contact lenses that last about 2 weeks. When I take my contacts out […]
The Benefits Of Your Proposal
I’ve made a few pitches for business over the past couple of weeks and we generally make the sale. One of the keys is that instead of saying “Our web site marketing works” or “Our web sites are good” it is much more effective and believable to quantify and prove what we are saying: Quantifying […]
One Great Tactic To Win More Design Jobs
Some things are so obvious they kind of just hit you in the face. I don’t know if I’ve ever thought about this strategy before in any depth (I may have. I have such a bad memory that I struggle with my own name most days). I subscribe to a ton of magazines, newsletter and […]
Remarkable Service Gets Remarked Upon
One of my key aspects of marketing advice relates to being remarkable. Remarkable so that people remark on it. Word of mouth is still the most effective and credible form of marketing, as it’s generally an endorsement from a trusted source. So if you and I are mates, and I tell you how wonderful a […]
Quick Tip On Radio Ads
I’ve done quite a few radio ad campaigns over the years and have a client currently running one. The big tip with radio ads is this: Don’t expect immediate results. Radio ads are effective when they’re regular and consistent. It takes a few days before people hear your ad enough to contact you. Our client […]
On Page Ranking Factors
Making On Page Ranking Factors Work For You The way your web page is structured, particularly in regard to how you use your key words or phrase on the page (called on page ranking factors), is important for the search engine assessing your site. A site that is well developed for high search engine rankings […]
Reviews Matter And Here’s Why
Here’s an interesting read. When you shop online, there’s often customer reviews posted beside/below the item. Reviews Aren’t Reliable They’re not reliable. We don’t know who wrote them, we don’t know their qualifications, we don’t know their biases. So we can’t trust the review. And yet, they’re effective. This study says: 65% of potential […]
Don’t Select A Web Developer By Their Web Designs
Note: This is an old article I wrote, but it’s still relevant today so thought it might be useful. I sent off a web site proposal to someone the other day. They got back to me today to ask me to send through some of our previous web sites so they could check out our […]
My Web Site Doesn’t Work – What Do I Need To Do?
This is probably the most common question I get asked. And it’s a good question. Web sites that don’t work are common. And they generally have some easy fixes. In this article I’ll walk you through how I assess a web site in my efforts to: find out why it doesn’t work, and develop some […]