People Don’t Actually Read Ads

April 13, 2012 by Brendon Sinclair Leave a Comment

Client asked how me yesterday to get his advertisements read more.

But the thing is people don’t read ads.

People Only Reads What Interests Them

They read what interests them.

Sometimes that might happen to be an ad.

Your ad shouldn’t be about you or your company or your product or your service.

Your ad should be about your customer.

Ad writer — This guy could be an ad writer!

Cheers
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About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

People Only Reads What Interests Them

About Brendon Sinclair

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