A simple analogy I sometimes make with clients is that what they spend on web site marketing is basically their rent.
You see, people will happily pay thousands upon thousands of dollars on rent for a store so they get the passing traffic.
That’s what your web site marketing does – gets your shop so that the passing or searching traffic find it easily.
Where Do You Want You Shop?
It’s a simple question – where do you want your shop?
- On the main street inside a busy shopping centre (that equates to # 1 on Google for your best term, Facebook presence, Google AdWords, links from lots of other web sites and more)?
- Or on a deserted back street – that’s what no web site marketing at all gets you.