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Web Site Marketing Is Actually Your Rent

February 8, 2012 by Brendon Sinclair Leave a Comment

A simple analogy I sometimes make with clients is that what they spend on web site marketing is basically their rent.

You see, people will happily pay thousands upon thousands of dollars on rent for a store so they get the passing traffic.

That’s what your web site marketing does – gets your shop so that the passing or searching traffic find it easily.

Where Do You Want You Shop?

It’s a simple question – where do you want your shop?

  1. On the main street inside a busy shopping centre (that equates to # 1 on Google for your best term, Facebook presence, Google AdWords, links from lots of other web sites and more)?
  2. Or on a deserted back street – that’s what no web site marketing at all gets you.

Make sense?

 

Cheers
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Filed Under: Business Management

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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