People selling advertising can be very persuasive.
They roll off all the right numbers, offer discounts and generally try and scare the heck out of you.
The Salesperson’s Job Is To Instill Fear
Their job is to instill the fear into you that if you don’t take up their super deal, you’ll be missing out on an incredible bargain.
A client just asked for my review on an advertising offer he’d been made.
The ad guy told him it was worth $3,400 but he could have it for $980 off because of some lame reason or other.
So I read the blurb and it sounded just okay.
Then I went and found 3 other people who have advertised with this company.
I rang them all and asked “Did you get any business from the ad you took?”
All 3 said the same thing: “Not 1 sale.”
3 Phone Calls, $2,500 Saved
3 phone calls saved $2,500.
If you’re not sure on taking ads, find other people who have and ask them if they worked.
That’s the best review you can do.