I’ve written a book and been lucky enough to get it published. I have a client who has written 2 best-sellers here in Australia. Another one has written a small niche industry specific book with terrific success. Getting a book deal is not the easiest thing in the world, but by following the below guidelines […]
Tailored Media Blog archives for review - page 39 of 96
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Happy, Happy Birthday
Absolutely nothing to do with web stuff or business, but my beautiful daughter Laura turns 21 today. Rather chuffed to say I delivered her (that weirds her out a fair bit) and even more chuffed to say she’s grown to be a delightful and wonderful daughter and young woman. Happy, Happy Birthday Lawsie!
What Your Contact/Enquiry Form Shouldn’t Have
This is what your contact or enquiry form on your web site shouldn’t have. Much. That is, your contact form shouldn’t have much on it at all. Name? Sure. Email? Sure? What they want to know? Sure. Phone Number? Maybe. Address? Nope. Surburb? Nope. Agree to “Terms and Conditions”? Nope. What your contact form on […]
3 Times More Sales, With The Average Sale Price Over 4 Times What It Used To Be
I asked one of my clients for a testimonial and he’s just sent it through. It is without doubt our best ever testimonial… even if Luke does make fun of me! (Laugh it up funny boy. Next month’s bill is doubled.) 3 Times More Sales, With The Average Sale Price Over 4 Times What It […]
You Don’t Actually Need A Web Site
You know what, you don’t actually want a web site. A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page. It doesn’t matter that your web site is a web site. What Your Web Site Should Be What it needs […]
How to blow your profits through the roof… even without extra customers!!
Most people will tell you that to increase your profits you need to do two- (2) things: increase your number of customers, reduce your costs. And whilst they are excellent ways to grow your business, I’d like to add a couple more into the mix here. And I know just what you are going to […]
What We Can Learn From Dog Pee
My wife Mel has just found out she has another Guide Dog to look after for a couple of weeks. How come when I pee on the floor, scoff my food down as fast as I can and drool at the sight of a female, my wife calls me a “disgusting pig”. BUT when a […]
Web Site Marketing Is Actually Your Rent
A simple analogy I sometimes make with clients is that what they spend on web site marketing is basically their rent. You see, people will happily pay thousands upon thousands of dollars on rent for a store so they get the passing traffic. That’s what your web site marketing does – gets your shop so […]
How To Save $2,500 With A Phone Call
People selling advertising can be very persuasive. They roll off all the right numbers, offer discounts and generally try and scare the heck out of you. The Salesperson’s Job Is To Instill Fear Their job is to instill the fear into you that if you don’t take up their super deal, you’ll be missing out […]
Don’t Get Grumpy, Don’t Get Pissed. Get Happy (This Isn’t About The 7 Dwarfs)
My son Jack has just been in New Zealand for a couple of weeks doing, amongst other things, white water rafting, clay target shooting, horse riding, kayaking, sailing and 9 day mountaineering course. He finished up last Friday and my wife (Mel) decided to fly over to NZ, grab a hire car and pick him […]