Just spent some time tidying up my website for South Coast Track, a wilderness trek I did with my sons a couple of years back, before we start this year’s negotiations with Par Avion Wilderness Tours for their advertising on the site. Shannon, the Big Chief of Par Avion (he insists I call him that)…
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Another Sinclair Outsmarts His Team
Just heard my 52 yo brother Bryan from Sinclairs Fitness beat all his much younger employees (30 years younger) in a 11 km Fun Run. Wow! Then I heard from one of his staff members that he told them before the race that if any of them beat him they’d all lose their jobs……not that […]
I Went All Zen Like On His Ass
Have a mate just about to start his own business. It’s his first. He asked me for business advice. I took him aside, got myself into the trance like state and said, slowly and in a deep voice (more credibility when you say stuff in a deep voice): “My son, my advice is simple and […]
How to select the best web designer for the job – every time!
Selecting a provider for any service or product brings with it inherent risk. Is this person safe to buy from? Will they be reliable? If the product doesn’t work, will I get my money back? How will I be treated? Will what they do work? And buying a service, such as web design, is even […]
Sexy Brendon on Twitter
If you don’t follow me on Twitter there’s obviously something not right in your head. I’m not saying you’re stupid, but the evidence is pretty clear ;o) Sexy Up My Twitter I’ve been trying to sexy up my Twitter profile to be more interesting – because I’m as dull as dishwater and only have online […]
Just How Valuable Is White Pages Advertising?
A client just asked my if she should renew her White Pages advertising and if it was good value for money. Here’s what I told her (and it’s the truth): Hi Mary-Anne In my considered and humble opinion, White Pages advertising books now make an excellent computer screen stand for when people are searching on […]
How to run an Ad campaign… (And how to win ‘The Apprentice’)
Last night I was sitting in front of the TV when an episode of ‘The Apprentice’ came on. The series has been run and won in the USA. It’s a reality TV show where a bunch of people perform a range of business tasks to impress the ‘Boss’ – Donald Trump. Last night the two – […]
People Don’t Actually Read Ads
Client asked how me yesterday to get his advertisements read more. But the thing is people don’t read ads. People Only Reads What Interests Them They read what interests them. Sometimes that might happen to be an ad. Your ad shouldn’t be about you or your company or your product or your service. Your ad should be […]
“Don’t Bloody Discount”
A client just emailed me asking me if he should discount his service. My answer was what it always is. “Never compete on price, always compete on value. Competing on price means your focus is always on price (a low price), not on being the best cleaner you can be. Your focus should be on […]
Hand Over Your Facebook Password (And Stop Your Whining)
There’s been a fair bit of outrage over this story where the job applicant was asked to hand over his Facebook password. Everyone seems to be jumping up and down about what an outrage it is. 2 Things Here 1. The First Thing A Potential Employer Will Do The first thing a potential employer is […]