A couple of years back I made a small speech to a major business group in my home town. The function was attended by 600 people (300 more than the function usually gets) because the key note speaker was a guy called John Singleton. John is a major player in the advertising industry in Australia and […]
Tailored Media Blog archives for review - page 37 of 96
Check out our extensive articles within our blog categories below.
What Your True Colours Mean
Brand identity can be tremendously important and colours make up a big part of that. When we develop web sites for clients, colour (obviously!) plays a huge part. Check out this great infographic on the impact of colour across your branding and marketing strategy.
Do You Do These 2 Quick, Easy & Very Effective Things To Market Your Business?
Okay, here are 2 things I’d strongly encourage you to do when you’re marketing your business: 1. Survey your customers – if you want to do it online, use this great tool. If you want to do it offline, type up a survey and print it out. Surveys do a whole range of things from […]
Changes Afoot
Google is rolling out the latest change to their algorithm shortly and say there will be a noticeable effect on about 1% of web site rankings. We’re now checking rankings to see if any of our clients have been negatively affected – usually not, because the changes generally target search engine guys trying to game […]
Do You Make This Classic Business Mistake?
Do you make this classic business management mistake? I know I have countless times over the 15 years I’ve been in business. It’s the battle between What’s Important and What’s Urgent. There’s Important Stuff There’s stuff in business that’s important to do – you know the sort of things: Strategic reviews Looking at the big […]
How Facebook Is Better Than Google (and becoming more important)
Google won the search engine wars because they delivered the best (most relevant) results. But we’re past the dark ages of “the most links wins” now, and looking at other signals to measure the quality of a page – like social activity on platforms like Facebook, Twitter and Google+.
Know How The Web Works
As you might suspect, we test a ton of things online. One of the things we know is that if you’re trying build your brand with information reports, then you have to make it very easy to get the report. The more questions you have in your forms, the less people will use them…
New Marketing Is A Conversation
The big change in marketing is that it’s now a conversation. Don’t interrupt. Sure, join in if you want to, but you’d better bring some value to the conversation or you’ll be cut off in minutes. I’m seeing a big decrease in old world marketing – ads that interrupt. Sure, they can still work. Just […]
Best Catering In Hobart ………………Again
A quick shout out to the best catering in Hobart team who put on a sensational function on Saturday night for my old school’s reunion. The Pickled Pear team do all sorts of functions including catering for weddings in Hobart and much more. The legendary Christine Delpero is the Manager and Owner and she takes […]
How to sell anything to anyone, and have them begging for more!
Okay, so I lied!! Maybe. If you read that headline above, then you’re probably expecting an article on selling. But this article has nothing whatsoever to do with selling. But if you do what this article says, your customers will buy from you all day, everyday. And keep on coming back to buy again! Selling […]