Some things are so obvious they kind of just hit you in the face. I don’t know if I’ve ever thought about this strategy before in any depth (I may have. I have such a bad memory that I struggle with my own name most days). I subscribe to a ton of magazines, newsletter and […]
Tailored Media Blog archives for review - page 35 of 96
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Remarkable Service Gets Remarked Upon
One of my key aspects of marketing advice relates to being remarkable. Remarkable so that people remark on it. Word of mouth is still the most effective and credible form of marketing, as it’s generally an endorsement from a trusted source. So if you and I are mates, and I tell you how wonderful a […]
Quick Tip On Radio Ads
I’ve done quite a few radio ad campaigns over the years and have a client currently running one. The big tip with radio ads is this: Don’t expect immediate results. Radio ads are effective when they’re regular and consistent. It takes a few days before people hear your ad enough to contact you. Our client […]
On Page Ranking Factors
Making On Page Ranking Factors Work For You The way your web page is structured, particularly in regard to how you use your key words or phrase on the page (called on page ranking factors), is important for the search engine assessing your site. A site that is well developed for high search engine rankings […]
Reviews Matter And Here’s Why
Here’s an interesting read. When you shop online, there’s often customer reviews posted beside/below the item. Reviews Aren’t Reliable They’re not reliable. We don’t know who wrote them, we don’t know their qualifications, we don’t know their biases. So we can’t trust the review. And yet, they’re effective. This study says: 65% of potential […]
Don’t Select A Web Developer By Their Web Designs
Note: This is an old article I wrote, but it’s still relevant today so thought it might be useful. I sent off a web site proposal to someone the other day. They got back to me today to ask me to send through some of our previous web sites so they could check out our […]
My Web Site Doesn’t Work – What Do I Need To Do?
This is probably the most common question I get asked. And it’s a good question. Web sites that don’t work are common. And they generally have some easy fixes. In this article I’ll walk you through how I assess a web site in my efforts to: find out why it doesn’t work, and develop some […]
What Makes A Good Author Photo In Google’s Results
Everything matters with your web site. Everything has an impact. Little things matter and sometimes they matter a lot. We’re doing some worth on Google avatars in search engine results and have been doing some testing. Here’s a couple of articles that talk about what makes a good author avatar. Part 1 shows us some […]
A Guarantee Is Your Brand
A guarantee can be a pretty powerful marketing tool. But when is a guarantee a ‘real’ guarantee. I just saw this headline on News.com.au – “QCAT finds Flight Centre’s ‘lowest airfare guarantee’ not legally enforceable as matter of law” The article talks about Australia’s largest travel agent (Flight Centre) not honouring a prospective customer’s request for […]
Big Opportunities In Australian E-Commerce
Being rather active in online retail means we have to keep our eyes on the ball in terms of what’s happening in the industry. The Big News Overseas retailers opening .com.au shops and offering discounted shipping to market to Australians Saks, Macy’s Bloomingdales – many big brands “Australia is a very modern economy, but there’s […]