Do you know who our best customers are? That is a ridiculous question, I know! Because you are reading this article and can’t actually answer. But that’s okay because I don’t like being interrupted! Most businesses best customers share these attributes: very cheap or free to attract keep coming back to buy recommend you to […]
Tailored Media Blog archives for review - page 40 of 96
Check out our extensive articles within our blog categories below.
How the Golf Putting Machine in our boardroom helped make a sale
Running your business on a day to day basis means you have a fantastic idea of what’s going on. Part of that commitment to knowing what is going on with your market includes knowing the things that influence your customers to buy what you are selling. On Friday, during a meeting with a client, I […]
What’s in a name? An opportunity, that’s what!
Getting your business noticed is critical. A take-away food shop underneath our offices has changed hands for about the 4th time in sixteen- (16) months. It’s been a loser for every single owner. The new owner will come in, as usual, and try to stamp his style on the business. With this take-away there are […]
What To Do When The Customer Complains
Mistakes can happen and they can happen a lot. We all try to minimise them in our business, but nobody’s perfect. So, how should you deal with complaining customers? 4% of dissatisfied clients complain 91% of dissatisfied clients will not do business with you again 80% of dissatisfied clients tell 10 people 20% of dissatisfied […]
How I made a fortune in 2 hours – and you can too!
A rejection that led to a million dollar business Back in 2000 I had a call from a guy who was making his own product in his garage and wanted to sell it on the Internet. He had been searching for a while for distributors of his product, with little success. I went and met […]
How Do You Write An Effective Advertisement
I’m sitting here reading a marketing magazine (the creative genius behind it called it….’Marketing’. I actually love the name. Perfectly descriptive and you know exactly what it is about). Anyway… …in the back of the magazine they have the usual classified ads. One such ad reads something like: Top 5 reasons why this ad is […]
Why your marketing should be as cheap as chips
(If your marketing isn’t, then you’re doing it wrong) Chips are cheap. Real cheap! Depending on the Fish & Chip shop you go to, the minimum can be as little as $1.20. That’s cheap! That’s about how much your marketing should really cost you. Okay, so there might be an initial need to fork out […]
How a moron does business – the case of the “Cookies, Cakes & Cartridges” business
(This article was written on August 25, 2004. Because it has a half decent message I’ve republished it so more people get to read it.) We had a guy called Paul come in and make his pitch for our ink/laser cartridge business. The business he is with provides free delivery and a free cake with each […]
Why My Client Doesn’t Sell A Thing …….And She Sells Lots Of Things
Talking with a client today and she said a line which made me instantly understand why her business is thriving. “We don’t have Sales Budgets or Targets here,” she said. Now before all you accounting types have some sort of breakdown (!), this is what she said next. “We don’t have Sales Budgets or Targets […]
How To Reply To A Bad Review On Trip Advisor
Trip Advisor, the online travel and restaurant review site, is enormously influential on the success or failure of many businesses. As someone who manages the Trip Advisor accounts for clients, I see the full range of reviews and act on behalf of my clients to manage the influence of Trip Advisor. Sometimes things go bad. […]