I’m sitting here reading a marketing magazine (the creative genius behind it called it….’Marketing’. I actually love the name. Perfectly descriptive and you know exactly what it is about). Anyway…
…in the back of the magazine they have the usual classified ads. One such ad reads something like:
Top 5 reasons why this ad is effective:
- It shows who we are
- It tells you what we do
- The ad contains a cute image
- It tells you how to contact us
- It ends with our logo.
Whoever designed and paid for that ad needs a good talking to!
Your ad needs to do this:
- Grab ATTENTION!!
- Make an offer
- Tell the person what to do next.
(Attention, Interest, Desire, Action)
Do that and you’ll make sales. Ponce around with trendy, pretty sounding ads and you’ll waste your money.
Our Most Successful Ads
Some of the most successful ads I have ever done have been newspaper ads with the headline: