• Skip to primary navigation
  • Skip to main content

Advertising agency for the modern age

07 5534 1228

Main navigation

Close menu

  • Home
  • What
    • Advertising
    • Creative
    • Gold Coast SEO
    • Brisbane SEO company
    • Public Relations
    • Website design
    • Sponsorship
    • Web Development
    • Portfolio
  • Who
  • Blog
  • Contact

Menu

How Do You Write An Effective Advertisement

October 16, 2011 by Brendon Sinclair

I’m sitting here reading a marketing magazine (the creative genius behind it called it….’Marketing’. I actually love the name. Perfectly descriptive and you know exactly what it is about). Anyway…

…in the back of the magazine they have the usual classified ads. One such ad reads something like:

Top 5 reasons why this ad is effective:

  • It shows who we are
  • It tells you what we do
  • The ad contains a cute image
  • It tells you how to contact us
  • It ends with our logo.

Whoever designed and paid for that ad needs a good talking to!

Your ad needs to do this:

  • Grab ATTENTION!!
  • Make an offer
  • Tell the person what to do next.

(Attention, Interest, Desire, Action)

Do that and you’ll make sales. Ponce around with trendy, pretty sounding ads and you’ll waste your money.

Our Most Successful Ads

Some of the most successful ads I have ever done have been newspaper ads with the headline:

Don’t buy

Cheers
brendon-signature

Filed Under: Advertising, General Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Subscribe to Tailored Talk and stay ahead of the game

View Newsletter Archive

Get to Know Us

  • Home
  • What We Do
  • Case Studies
  • Brendon Keynote Speaking
  • Partner Program
  • Contact

Get There Quick

  • Home
  • Services
  • Gold Coast SEO Company
  • Brisbane SEO company
  • Public Relations Gold Coast
  • Website Design
  • Clients
  • Team
  • FAQ
  • Blog
  • Contact

Advertising Agency Gold Coast

Phone: 07 5534 1228

Email: team@tailoredmedia.com.au

Media information about Tailored Media & Brendon Sinclair

Google Partner

Copyright © 2025 Tailored Media. All Rights Reserved.

Sitemap Admin