Here’s a pretty typical exchange with one of our clients. We’re trying to help her get Google to understand what her web site is about and to rank it higher for a very competitive term. The client is in the US and I call her “Client” (smart, huh?!). I’m the arrogant loud-mouth (“Me”) who essentially […]
Client Care
Everything Matters – Looking For Clues Not To Buy
A few mates and I are heading to New Zealand next year to ride motorbikes, booze and generally live it up away from the disapproving glares our our collective wives. Sometimes I write stuff with my fingers crossed, hoping to find that fine line between what’s funny/amusing/slightly offensive and what my wife might kill me […]
Who Else Wants to Double Their Turnover With 1 Simple Strategy?
My local florist leaves a ton of money on the table. They should be making double what they make now. Exhibit # 1: I ring up and buy my wife flowers on her birthday. They say thanks, take the order, get my credit card details and send the flowers. Job done (according to them). Exhibit […]
Nursing Agency Example
As regular readers might know, my deep dark past includes working as a nurse for 12+ years. I used to do a bit of extra work with a nursing jobs Brisbane business – how they work is by attracting nurses looking for casual work and finding them work in hospitals and aged care nursing homes. […]
You Gotta Be On The Dance Floor
It has to be said, so I’ll say it – I’m a winner. I seem to win a ton of raffles. Always have. ;o) I remember as a little kid watching the local TV station (Channel 6 in Hobart) on a Saturday morning with my brother as they drew the lucky winner for the weekly […]
How To Make The $1,000 You Would Have Otherwise Lost
I’ve talked previously about how a local restaurant owner has missed out on $1,000+ in sales because he didn’t divert his phone to somewhere where it gets answered. I said at the end I’d show a little trick that will “increase your chances the customer will leave a booking message.” This strategy can be applied […]
How Not Diverting The Phone Cost This Guy $1,000+
Little things matter in business and they matter a lot. On Saturday some friends and I decided to go out for dinner. There was 6 of us and we thought we’d try a local restaurant that had recently changed hands (the Boatshed at Currumbin). It was 5.20 pm when I called to book a table. […]
Making Your Customer Feel Very, Very Special
We all want to feel special, and we can do that in business for others by remembering them. On Saturday, Mel and I went out with a friend of ours for dinner. Our friend had been at this restaurant before and soon after we were seated the owner came up to her and said: The […]
6 Bikies Walk Into A Hotel…..
A couple of weeks ago I was touring around Tasmania on motorbikes with 5 friends. On the Friday night we reached Hobart, the capital of Tasmania, and walked into the Quest Waterfront hotel – an apartment style hotel in the wharf area. The young guy at Reception asked if he could help and I gave […]
Don’t Be Like This Company – Care
You know, providing exceptional customer service ain’t that hard. Going the extra mile should be a piece of cake. You can do 2 simple things: Observe what you customer does Ask your customer how you can do better From that it’s pretty easy to figure out how to be exceptional. The Company That Doesn’t Care […]