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Why The Hell Don’t They Know My Name?

October 27, 2008 by Brendon Sinclair 1 Comment

On Saturday I took my family, mother and mother-in-law out for dinner to a restaurant I’ve been to 6 times before.

I spent $297.

No-One Knows My Name

It occurred to me later that the staff/management don’t know my name or where I live or how to contact me.

As times get tough we all need to market smarter.

Marketing to your current customer base is easy, cheap and usually very effective.

If you don’t know who your customers are, find out. Use these ways to get their contact data:

  • Surveys
  • Competitions
  • Newsletter subscriptions
  • Just ask them

Cheers
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Filed Under: Client Care

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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Comments

  1. Dave Starr says

    October 27, 2008 at 11:22 am

    Not to menntion they likely saw your name on your credit card when you presented it for p[aymnet, no?

    It is amazing how many people, on and off line, don’t seem to care about who their customers are … untl the bank account gets low.

    Similar to the people who search for a job by sending out ‘to whom it may cancern’ letters. D’oh.

    Reply

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