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I spent this morning judging TV commercials at a local High School. The school runs an innovative business studies course, of which developing TV commercials is one aspect. The three- (3) judges all ranked the same ad (out of 16) as number 1. But I think I’ve made a mistake! Out of all the ads, […]

I’ve been reading a small business profile report on the Auto Accessories retail business (we have a client who sells accessories). The report, put together by a government department, details the income and expenses of the various operators (as an aggregate). Those businesses with the highest income also spend more % wise on marketing. In […]

  I have a friend of mine staying with us at the moment. I’ll call him Greg (because that’s his name!). When Greg arrived on the Coast we went off and hired him a car. We had a bit of a chat with the hire car business owner whilst we filled in the paperwork. During […]

I was speaking today with a client after we suggested some specific advertising for his business. his reply was this: “We can’t handle any more customers! The car-park is overflowing and the business simply cannot logistically cope with increased numbers!’ What a great problem to have! This client is a very smart operator – probably […]

Summer traffic increases by about 4 times on major highways – buy highway billboard space Domestic holiday air travel increases by 15% – start a car hire business in December People visiting shopping centres increases by up to 50% throughout December-February – you have to capitalise on this window of opportunity of heaps more customers […]

I was having a beer with my brother on Saturday – he’s up from Tasmania (my home state) and I hadn’t seen him for six- (6) years. He manages one of the largest retail businesses in Tasmania (a huge supermarket) and some of the stuff he was telling me was mind-blowing. Did you know that […]

I have a meeting on Tuesday with advertising reps from a new local radio station (I’ve mentioned this station in previous articles before). We’ll be discussing a possible campaign for a client of ours to the tune of $20,000. Assessing the cost benefit ratio of any advertising is difficult at the best of times. But […]

Mmmmmmmm. I made a mistake about 2 hours ago. I was reviewing the subscribers to our newsletter (we’ll be sending out the first edition with a special Free Report next week) earlier and accidently hit the send button. All of our subscribers received an email from me with this: dftryhgdfghj I feel rather silly. The […]

On most pages on the web site you might notice we have placed an ad for my book at the bottom. The ad contains links over to where you can buy the kit. Someone emailed me yesterday with the suggestion that maybe I would be better off having a testimonial from a happy customer, instead […]

I call this one the magic question because, if you can answer it well, your business will succeed beyond your wildest dreams. Why should the customer do business with you? Keep asking that question. Focus your business around answering it. Focus on what benefits you bring your customers.